I just hung up the phone after being part of tonight’s “virtual telesummit opening reception party” for the smARTist Tele-summit 2007, hosted by Ariane Goodwin. And after hearing from all those great artists who joined me, I’m impressed! Before I started my business more than a decade ago, I was an avid needlepointer. That’s about as close as I got… Read More
Blogitive: A sleazy way to get free publicity
The make-money-at-home crowd is going ga-ga over a service called Blogitive that pays bloggers to blog about certain companies. Blogitive gives pre-approved bloggers a list of press releases, then pays the blogger $5 for every company the blogger mentions. The companies on the list, of course, pay Blogitive. So it looks like everybody wins. Not really. Publicity Hounds who are having… Read More
Newsletters engage customers
Instead of always hunting for more customers, spend some time on keeping the ones you already have. I love this story at the Vario Creative blog about how a product manager for a legacy software product created a newsletter that really scratched an itch that her customers had—and won their loyalty. I’m assuming she published an ezine, not… Read More
Free ebook on publicity ideas
If you’re short on ideas for publicity, read the 24 ideas in “The Best of The Publicity Hound’s Tips of the Week from 2005.” It’s yours free. It’s a compilation of some of the best ideas from my ezine of the same name. (You can subscribe in the box on the right side of my blog, or… Read More
Embedded cartoon animates press releases
If you want a good example of how to embed video into your press release, take a look at this release from Marketwire, one of the Big Three press release distribution services. It features a two-minute cartoon that ties into the company’s “Retire Your Old Newswire” campaign. I like the fact that it piggybacks onto the 100th anniversary of the press… Read More
Save the Date magazine needs products to review
Marie Y. Lemelle, a columnist for Save the Date magazine in southern California, is seeking on an ongoing basis, interesting products to feature for its “Lifestyle Section.” The January issue will focus on women. The products can vary from fashion, health, beauty, hi-tech gadgets, jewelry, etc. Special consideration will be given for products designed, created, or manufactured by women owners. Save the… Read More
How to promote a college’s music industry degree
I am the first-year teaching assistant in the University of Miami’s Music Business and Entertainment Industries Program department, and one of my major responsibilities is to promote the program. Our goal is to be recognized as an important preparatory program for aspiring industry professionals by both the music industry community and the greater community. Miami’s MBEI… Read More
Want to be an expert? Listen to my radio interview
I was a guest on the Growing Your Business radio show with Fred Hueston and Lyna Farkas a few weeks ago, and I shared my best tips on how to become an expert, then promote your expertise online and offline. You can listen to the show here. I do this particular interview several times a month with radio… Read More
Big magazines want your briefs
Aching to get into a major magazine like Time, Cosmopolitan or AARP? The easiest way is to start writing short items, or briefs, on timely, controversial or fun topics, then submit them to magazines on your media list. When editors are creating a particular issue of the magazine and place a story onto a page,… Read More
2007 editorial calendars ready now
If you want publicity in newspapers and magazines, one of your most valuable tools is each publication’s editorial calendar for 2007. An editorial calendar is the January-to-December list of all special sections and topics that are being planned for next year. It alerts advertisers to the sections where their ads would be the best fit. But… Read More