The Newseum, an interactive, state-of-the-art museum about the news industry, will announce today that it plans to open April 11, about six months later than originally planned. An article in the Washington Post says admission will be free for everyone on April 11. The article also explains how schools can take advantage of lower admission prices. I’m not traveling… Read More
Top 10 ways authors can make radio interviews pay
Joe Sabah, author of the book “How to Get the Job You Really Want—and Get Employers to Call You” brags that he’s sold $357,000 worth of books by doing 682 radio interviews “and 680 of them by phone.” He’s one of the masters of radio interviewing and he shares these 10 tips on how to make… Read More
Freelancers, journalists can connect on Reporterist.com
Typical problem for freelancers: When they pitch an article to an editor, they must wait to hear back from that editor before they can pitch elsewhere. But a response can take days and maybe even weeks. Typical problem for editors: With staff cutbacks, they’re relying on good freelancers more than ever. And timeliness is still an issue. Some… Read More
EzineArticles.com rejecting articles for keyword abuse
If you’re writing articles for EzineArticles.com, the big article directory sites, don’t try to trick the search engines. The website is cracking down on keyword abuse and rejecting thousands of articles by writers, many of whom are trying to beat the system. Writers abuse keywords when they repeat them over and over again in the same article,… Read More
The Crapper Digest #1 needs publicity ideas
Dave Kessler of Richmond, Indiana writes: “For the last 50 years I’ve sold everything from airplanes to caskets. But I’ve got a challenge now that is proving more difficult. “One of my ebooks published by Amazon.com (in the Amazon Shorts program) is The Crapper Digest #1. It’s available for 49 cents, and readers can download… Read More
Why I hate Amazon, B&N best-seller campaigns
My blood boils when I see authors wasting time on Amazon.com and Barnes & Noble best-seller promotions in which they rally their friends and their friends’ friends to buy their book on the same day so it jumps to the top of the list. Unless you’re already a big-name author, these campaigns rarely bring lasting results. Besides, so many… Read More
How should PRWeek, Adicio respond to this PR crisis?
Week in and week out, I and thousands of others in the PR field look to PRWeek to tell us how companies and nonprofits respond to a variety of crises and PR problems. This week, it was the newspaper’s turn to be embroiled in controversy and trouble. Online marking expert BL Ochman blogged about the nightmare she endured when… Read More
‘Pink products’ media event helps you meet journalists
Do you have a “pink product” that supports breast cancer research and that you’d like journalists to see in time for their October 2008 coverage of Breast Cancer Awareness Month? The first “Think Pink Media Event” will be held from 11:30 a.m. to 2:30 p.m. Tuesday, April 29, at the New York Marriott Marquis Times… Read More
Why social media PR? Kids advise parents on purchases
Hewlett-Packard is expanding into the social media sphere and targeting college-age consumers, who offer advice to their parents and grandparents on which notebooks, desktops, work stations and other entertainment equipment to buy. That’s part of a new PR campaign it’s launching, with help from Edelman. An article in this week’s issue of PR Week says HP is targeting social media because:… Read More
New mom asks, ‘Where do we put the baby?’
PR Week editor Julia Hood, who gave birth to a boy about three months ago, asks that question in her column in the Jan. 28 issue. “The truth is that much of the marketing world, whether targeting the hip moms or ‘Moms like me,’ do not effectively answer the basic question of what the hell to… Read More