The next time you do a TV interview, follow this tip from TV producer Shawne Duperon’s newsletter. Only use the anchor’s or reporter’s name when you’re saying hello. Never repeat it when you’re answering a question. “Your goal, as an interviewee, is to have the audience feel like you’re talking to them. Repeating the anchor’s name can make… Read More
Promote special events with a ‘hall of fame’
If you’re planning a special event, even if it doesn’t have anything to do with owls or animals, take a tip from the Houston Nature Center in Houston, Minnesota. When Publicity Hound Karla Kinstler of the center read one of my tips about creating a Hall of Fame, she knew the idea was a perfect fit… Read More
Zvents.com sends your calendar listings to local, national media
Update: Zvents is closing its doors on Oct. 31, 2014. Here’s another local events calendar listing service to add to your list. Zvents.com sends your event listings to more than 200 media outlets, for free. They include the San Jose Mercury News, The Denver Post, LA.com and newspapers in the North Jersey Media Group. Read the full list of media partners. News about a… Read More
Google Will Reward You for Video
Are you tired of lousy Google rankings for your website or blog? Are you wasting hundreds of dollars on Google pay-per-click advertising that isn’t making anybody except the Google advertising people happy? I hear from dozens of Publicity Hounds each week who are doing just that. That’s why I tell them to start cranking out… Read More
How to get your product into celebrities’ hands
Princess Grace once said this about Estee Lauder: “I don’t know her very well, but she keeps sending me all these things…” Estee Lauder would mail her homemade cosmetics to celebrities she didn’t know. She’d even give them to stars she spotted on the street. The constant practice of gifting celebrities with her cosmetics is what many say… Read More
ACT! promotion needs ideas for publicity
Lori Feldman of St. Louis, Missouri writes: “I am an ACT! Software consultant and I belong to The CRM (Cusomter Relationship Management) Alliance, a consortium of the top ACT! Consultants across the U.S. “We have pooled resources to offer a $6,300 grand prize for a complete CRM/Email Marketing/Internet Marketing package for one winner, with other… Read More
Best blogs for writers
Authors, writers and bloggers, do I have a treat for you! If you write press releases, bios, articles, books, White Papers, blog posts, or even something as simple as a daily journal, you’ll love the cool list “Best Blogs for Writers.” Michelle Vranizan Rafter, a long-time journalist and freelancer, compiled it after asking freelance, newspaper and magazine writers… Read More
‘America’s Favorite Mom’ to appear on ‘Today’ show
Do you have a great mom? Tell the world how much you love her by nominating her as “America’s Favorite Mom.” The top 25 moms will be featured on NBC’s “Today” show the week leading up to Mother’s Day. The audiences will vote, and the top five winners will be the focus of a prime time… Read More
LinkedIn can provide comments from experts
When you’ve got a great headline for a how-to article you want to write, and you’re looking for experts to provide background or commentary on your topic, consider LinkedIn, the most popular social networking site for business people. Copyblogger explains that LinkedIn gives you access to millions of experts throughout the world—many of whom are eager to be quoted… Read More
Top 10 tips for free publicity—in Italian
Cecilia Ungania, an Italian journalist who works for YouMark, emailed me a few weeks ago asking if she could translate my article “Top 10 Tips for Free Publicity” into Italian, and post it at the website. Of course I said yes. It’s very strange seeing the article I’ve written and, except for a few words here and there, not being able to understand what every… Read More