PR guy Jerry Brown’s excellent Monday Morning Media Minute ezine resumes after a two-year hiatus. It’s a quick one-minute read, delivered to your email box each Monday morning, that gives you a quick tip about how to work with the media. Today’s topic, for example, is how to frame an issue to control the debate. The… Read More
Publicity tips for getting mentioned in books
Once of the best ways to generate publicity for your product, service, cause or issue is to be mentioned in somebody else’s book. I was reminded of that today, when the UPS guy delivered a copy of “Make Your Business Survive and Thrive!—100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small… Read More
Free ebook of publicity tips (consider regifting)
Put your 2007 publicity campaign on steroids with my special holiday gift to you—“The Best of The Publicity Hound’s Tips of the Week of 2006” ebook. I reviewed all 52 of my newsletters from last year, hand-picked the top two dozen items that generated the biggest response from readers and included them in this ebook. It will… Read More
Women’s online community needs promotion tips
Publicity Hound Kare Anderson writes: “I am co-founder of a new business that’s going public in January, called SavvyHer. It’s the only online community for women age 45 and older to contribute tips for making their lives easier and more joyful. They can even be recognized and rewarded with gifts from sponsors each month, when the… Read More
Tag, I’m it–5 things you didn’t know about me
I’ve been tagged by blogger Denise Wakeman, half of The Blog Squad, in a fun Internet game of tag designed to introduce bloggers to each other and bring more traffic to our blogs. Everyone who’s tagged is asked to share five things about themselves that people don’t know, then tag five other bloggers. Here goes: 1. In 1970, I… Read More
Write press releases for readers, not clients
If you write press releases, one of the worst mistakes you can make is writing to please the boss or the PR client. Here’s what bosses and clients like to see: What I call “the B.S. quote.” It sounds like this: “The ABC Widget Company is honored to be a part of this long-standing tradition blah-blah-blah…” On first… Read More
John Kremer offers media contacts
Book marketing expert John Kremer is publishing a daily “Kremer 100 PR” newsletter featuring key media contacts—editors, book reviewers, radio and TV producers, magazines, newspapers, syndicated columnists, etc. For only $30 a year, he’ll deliver a newsletter direct to your desktop Monday through Friday. That’s a piddly $2.50 a month. When I first saw this price, I thought… Read More
Publicity for dancers: Online and offline tips
If you want publicity for your dance company, dance event or anything else related to dancing, check out these great tips on how to use social media press releases and open rehearsals to generate more publicity. It’s courtesty of Doug Fox’s Great Dance Blog. Doug makes an important point: that dance coverage in traditional media like newspapers is eroding… Read More
How to promote a horticulture degree
Elaine Grassbaugh of Columbus, Ohio writes: “Agriculture colleges across the U.S. are experiencing low enrollment rates, especially in the area of horticulture. This is mainly due to the cost of a 4- or 5-year bachelor’s degree. Also, many two-year community colleges now offer this major. “How can a department in a major land grant university… Read More
Publicity tips for construction trade mags
If you work for a construction company, or you’re pitching the construction trade magazines, don’t miss this article in which several editors from the trades offer their best tips on how to get their attention. They discuss several things I’ve written about in “Special Report #49: 17 Ways to Build Valuable Relationships with Media People”: —Use editorial… Read More