A national TV news magazine is looking for two recovering candy addicts willing to talk about their addiction. Connie Bennett, author of the new book “Sugar Shock,” says the producers have contacted her and asked her to find two people who have been off sugar for at least a year and are willing to talk… Read More
How newspaper layoffs affect you
Have you been reading the headlines about the newspaper industry recently? Because I used to work in it, I have. And it isn’t pretty. Declining circulation and ad revenues are forcing many newspaper companies to lay off editors, beat reporters, newsroom clerks, photographers and anyone they can do without. I conducted a telephone seminar yesterday for people in The… Read More
Greeting card/stationery company needs marketing tips
Lisa Tomlinson from Oakland, California writes: “I have a greeting card, stationery and gift items company that features fine art reproductions of extraordinarily unique mixed-media collage originals created by my brother, Jon Tomlinson. I don’t have a bricks-and-mortar shop, but our office and warehouse operations are run out of a 4,000-square-foot facility. “Our products are… Read More
EzineArticles.com adds 16 sports categories
If you’re writing articles about sports, or anything else for that matter, one of the very best article directories is EzineArticles.com which just added 16 sports categories. They are: Archery Boating Bodybuilding Bowling Cheerleading Climbing Equestrian Hunting Mountain Biking Racquetball Scuba-Diving Skateboarding Snowboarding Surfing Track-and-Field Wrestling I love this article directory for several reasons. It… Read More
Oprah’s magazine: A secret for getting into it
Here’s an inside secret on how to get into O, Oprah’s wildly popular magazine. Be willing to wait up to two years before the editors review your pitch and say yes. That’s right—two years! If you’re willing to stay the course and stay in touch with the magazine, you’ll have a huge advantage over most… Read More
David Lawrence Show pitching tips
More than 4 million people listen to The David Lawrence Show and Onling Tonight radio on a regular basis. Host David Lawrence is looking for guests who are experts on technology and can talk intelligently and compellingly about topics from spam to flaming to online sex. Marketing Sherpa has an in-depth interview with David, complete… Read More
Press release from NASA: 8 things you can learn
I don’t care how technical or complicated your topic is. If you’re writing a press release about it, that’s no excuse to be boring. NASA’s press release about moon dust, written by Dave Dooling, serves as a great example. I found eight things I love in this release: 1. A terrific, simple headline. 2. A lead that really… Read More
Craigslist gives reporters story ideas galore
One of my favorite resources for story ideas when I worked as a reporter was my own newspaper. I’d turn to the classified ad section and read the categories marked “Miscellaneous,” “Wanted” and “For Sale.” Quite often, I’d find an interesting classified ad that would then lead to a phone call to the person who placed it, and… Read More
A great deal for Internet marketers
If you want to get started as an Internet marketer and don’t know where to begin, or if you’re already doing business on the Internet but you’re disappointed with the revenue you’re earning, listen up. My mentor, Tom Antion, has a fabulous offer you can’t pass up: —60 audio recordings on Internet marketing covering 68 topics —Over 35… Read More
Embrodiery author needs book marketing tips
Yvette Stanton Sydney, Australia writes: “I am the Australian publisher of a small, but growing range of embroidery books. I am about to launch two onto the U.S. market. I’d love suggestions of how make a big splash in a very niche pond. “The market is predominantly women, many of whom love counted cross-stitch and needlepoint.… Read More