American Airlines’ more than 1,000 canceled flights this week offer a chance for business travelers and others to piggyback off this news story. The airlines canceled more than 930 flights today, stranding tens of thousands of travelers in airports throughout the U.S. More than 570 flightsw are expected to be canceled on Friday, with the schedule back… Read More
Pitch stand-alone photos ideas to weekly newspapers
When Tom Holubowicz wanted publicity recently for his custard stand in Grafton, Wisconsin, he donned an ape costume and visited the local Pick ‘n Save supermarket to buy bananas for Monkey Pox, his “flavor of the day.” The recipe calls for bananas, custard and chocolate-covered peanuts. Before he left, he called The News Graphic, his… Read More
Book reviews at EzineArticles.com help authors with publicity
Authors, are you giving away copies of your books to influential people and asking them to submit reviews at EzineArticles.com, the granddaddy of the article directory sites? Heck, they don’t even have to be influential. If you publish an ezine, ask your readers to review one of your books. Bloggers, you can do the same. Speakers,… Read More
Web video is easy with free tips from Mike Stewart
Entomologist Hal Coleman of Alpharetta, Georgia has been using web video for a little more than a year to sell his exterminating services, and it gives him a huge advantage over his competitors. Let’s say a company discovers its offices are infested with cockroaches. They call Hall at North Fulton Exterminating and three other exterminators in Alpharetta and ask… Read More
A virtual assistant can help with personal calls, too
If you’ve hired a virtual assistant, or you’re considering hiring one, let your VA help you with more than just your business. Delegate many of your personal calls to her. Here’s an example. When my local Pick ‘n Save supermarket stopped carrying Jennie-O turkey sausage links, one of my favorite breakfast foods, they told me that if I… Read More
Gift adventure service for kids needs promotion ideas
Steve Mock of Henderson, Nevada writes: “I am an uncle who was trying to impress my nieces by making my gifts to them an adventure. “As a result, I’ve created my own company, Giftventure. It gives children a personalized week-long treasure hunt that comes in the mail. “At our website at GiftVenture.com, the parents enter a location… Read More
Product placement watchers: ‘The Office’ is back
NBC’s hit series “The Office” returns at 9 p.m. Eastern Time on Thursday, April 10. That’s good news for its huge legion of fans, which includes “producet placement watchers” who are looking for the next brand name to pop up in the popular series. “The Office” is known for, among other things, its liberal use of… Read More
Spanish-language newspapers buck industry’s dismal trend
While many other newspapers are marching toward the graveyard, Spanish-language daily and weekly newspapers are seeing circulation and advertising revenue soar. The April 7 issue of PRWeek says La Opinion, a Hispanic newspaper, saw its circulation grow by 3.7 percent in September, the largest increase of any newspaper—in any language—in the United States. The readership of… Read More
Credit union wants ideas for promoting savings contest
Natasha Henry of Laurel, Maryland writes: “I’m a communications writer for a federal credit union in Maryland. Earlier this year, we launched a year-long savings campaign in which members who make monthly deposits into their accounts get a chance to win several thousand dollars in cash prizes through monthly and quarterly drawings. When members continue making deposits every month, they… Read More
Publicity plan should target blogs and ezines
Don’t miss this critical step when creating your publicity plan. Start adding bloggers and editors of electronic newsletters (ezines) to the list of people who you will contact if you want publicity. If you’re a publicist, and your PR client is adamant about getting coverage in top-tier media like USA Today, The New York Times,… Read More