One of the best ways to use video for publicity is to give visitors to your website the red-carpet treatment by taking them on a video tour of your site. I’m creating a video right now for that very purpose, using Camtasia Studio 5.0. It’s a software program that captures whatever is on your monitor screen. The… Read More
Teleseminars will teach radio, TV publicity tips
If you’re aching to get onto radio and TV, check out the five free teleseminars offered the last week in May by Web Business Ownership, devoted to teaching small business owners and entrepreneurs how to set up an Internet business. You can register here for Media Week 2008: Sunday, May 25: “Small Business Meets Big Media.” J. Roger Powe of NBC… Read More
Artists, photographers: Comment on Miley Cyrus photo
The it-borders-on-kiddie-porn photo of Miley Cyrus in the current issue of Vanity Fair magazine screams for comment from artists, photographers, parents, teens, and anybody else who wants to jump onto this controversy. Miley, who was photographed by Annie Leibovitz, has issued a statement saying she’s embarrassed by the way the photo turned out. And her father, Billy Ray… Read More
Professional organizer needs promotion ideas
Debbie Jordan Kravitz of York, Pa. writes: “I’m a professional organizer. I also blog weekly at http://OnlineOrganizing.com, which has been going really well and leading to lots of website hits from all over the country. “To capitalize on this broad audience, and since I can’t physically organize these people, I have added virtual organizing consultation… Read More
‘The Takeaway’ competes with ‘Morning Edition’ on NPR
Publicity Hounds, you have a new program on National Public Radio to add to your publicity toolbox. It’s called “The Takeaway,” a rival to “The Morning Edition.” It’s a chatty, less-formal, more interactive program that launched yesterday on PBS in New York, Boston, Baltimore and several smaller cities. Hosted by John Hockenberry and Adaora Udoji, the… Read More
Which is more powerful: Online or offline publicity?
Which would you rather have? A guest appearance on “Oprah”? Or a post about your expertise, product or service written by the most influential blogger in your industry? Take your pick again: A story in the New York Times? Or an influential blogger writing about you with 100 other bloggers linking to that blog post? Depending… Read More
Book Waiver Forms
If an author asks to interview you and write about your business for a new book, don’t be a pain in the neck. Give a great interview. When the author sends you a waiver form that explains who gets rights to the information and how the publisher can use it, read it. Unless there’s a… Read More
Don’t let Craigslist’s bad publicity discourage you from posting
Every month or so, it seems, we’re hearing one more story about how somebody committed a crime with help from Craigslist. In March, a New York City prostitute was killed after meeting a client on the world’s largest classified ad bulletin board. Two weeks ago, the Milwaukee Journal Sentinel reported that a 15-year-old Wisconsin girl who ran away from home sold… Read More
What else should American have done after canceling flights?
Here’s the list of public relations tactics American Airlines adopted after canceling more than 3,000 flights this month: According to PRWeek, it: —Enlisted its seven-person PR team, other staffers and Weber Shandwick, its PR firm, to inform the public about the reasons for the delay. —Handed out press releases to customers at some of its largest hubs. —Sent… Read More
Story Ideas for Summer and Beyond
One of the most difficult parts of a publicity campaign is coming up with a constant stream of story ideas about your product, service, cause or issue. Some Publicity Hounds, I’ve found, are so close to their own businesses that it’s difficult for them to identify the things that most people would find interesting. The… Read More