This week’s “Help This Hound” question is from Carrollyn Cox of Virginia Beach: “I need help with distribution of video/TV public service announcements I just produced for Optimist International (at very little cost, I might add). “I know how to personally approach local media, the public access channels and the local cable company. But we… Read More
Social media categories added at EzineArticles.com
EzineArticles.com announces that it has added three new categories to help cover the exploding Social Media trend: Internet & Online Businesses: Social-Networking Social Networking is fueled by sites such as MySpace, LinkedIN, Ryze and savvy web 2.0 netpreneurs that are helping their own web audience discover new ways to network with each other online. Internet & Online… Read More
Samaritan House in Detroit needs publicity tips
Cheryl Beck Pickett of Detroit, Michigan writes: “Samaritan House provides food and other pantry items for families in need and has been around for about 13 years. They serve a handful of small towns within our county which have populations of 3,000 to 5,000 people each. Their primary support and donations come from local churches.… Read More
Advertising Age editor offers pitching tips
About 280,000 marketers—the majority of them client-side—pay to get Advertising Age every week. Plus, hundreds of thousands more look at the website. Check out Marketing Sherpa’s exclusive interview with Editor Jonah Bloom for advice on how to build a relationship with his reporting staff that might result in valuable coverage. Includes useful email addresses, phone… Read More
Employment lawyer blogs about NBC hit ‘The Office’
Here’s a great example of how a blogger piggybacks her entire blog onto a popular TV show. Julie Elgar, an attorney at the law firm of Ford & Harrison in Atlanta, Georgia, counsels companies on avoiding lawsuits and shows managers how to comply with various state and federal employment laws. “When I’m home, I like… Read More
Press release tips from a Tennessee city editor
So you think your computer is ancient? Many journalists are working on computers that are even older than yours. So says John I. Carney, city editor of the Shelbyville Times-Gazette in Tennessee in his list of tips titled “Have Pity on Your News Staff.” It’s must reading, even if you’re dealing with journalists who work on… Read More
Online printing company needs marketing ideas
Chris Kelley of Emigrant, Montana writes: I’m a publicist, and Andrew Field, the founder and CEO of PrintingforLess.com, the world’s largest commercial online printer, is one of my clients. More than 50,000 customers nationwide—mostly small and mid sized businesses—annually visitor our website for affordable, full-color marketing materials such as business cards, brochures, postcards, newsletters, letterhead and so on. Andrew now… Read More
Video press releases alive and well
Will somebody please tell the folks over at ClickZ that video press releases are alive and well? A post yesterday indicated the writer wasn’t aware of how often video is being used successfully in press releases. A link to an audio or video clip can be incredibly powerful. Readers simply click on the video link and watch a short video of you… Read More
Public speaking tip: 7 ways to get on a panel
Scott Lorenz of Westwood Communications has helpful tips on how public speakers can land a spot on a conference panel. It’s in the latest issue of The Navigator, the ezine published by Bacon’s. Most important: don’t wait for an invitation! And tell them you’ll help promote the panel as well as the conference. Here’s my personal experience… Read More
Motown Automotive Professionals needs marketing tips
Marcus Simmons of Southfield, Michigan writes: “The Motown Automotive Professionals nonprofit is in its start-up stage. We will provide no-cost automotive vocational training for socially and economically deprived young adults as they emerge from high school. “I have been on the 6 o’clock news on two channels so far, and we have a website but… Read More