RedEye, the free tabloid published by the Chicago Tribune, will start publishing a weekend edition, delivered for free, each Saturday. The newspaper is one of the many free tabloids that have sprung up in major cities throughout the U.S. to capture advertising and readership in the 18-to-34 age bracket, a group in which readership has been eroding. The… Read More
How to promote in the sluggish building industry
What do you do if you’re in charge of PR for a company in a sluggish industry? That’s the dilemma Kleber & Associates faced recently when the marketing and communications company promoted its client, KOMA Trim Products, a leading manufacturer of wood alternative trim. The trim, made of PVC, is typically used around windows and… Read More
Publicity tip: Green dogs on St. Patrick’s Day
I just received TV reporter Jeff Crilley’s excellent email newsletter which you can subscribe to here, and I wanted to share his terrific tip on one way to generate publicity as St. Patrick’s Day nears. You don’t have to have an Irish pub to tie into this holiday. A few years ago, Kim Morris from Pappy’s Pet… Read More
Christian-oriented musicians need publicity ideas
Dave Butcher of Vincent, Ohio writes: “My wife and I have a music ministry. Our program includes my testimonies and recitations interspersed with Carolyn’s songs using soundtracks. You can see our Spiritual Road website. “Carolyn has had several songs on radio Top 50 charts, and has appeared on several local and national TV programs. We have… Read More
Social networking sites: The 30 most useful
Having a difficult time understanding the dozens of social networking sites, how to use them in your publicity campaign, and which to use first? Check out this fabulous list, in order of importance, courtesy of Jane Copland at SEOmoz.org. She lists each site’s “pitch,” then gives you her take, pointing out the pros and cons of each… Read More
Online publicity tip: How to become a guest blogger
I just finished my first gig as a guest blogger. Brian DeSpain invited me to write about my best PR tips for start-up businesses, or new businesses that are online. You can read my tips at his Thalasar Ventures blog. Here’s how I got the invitation. Pay attention because this is powerful stuff, and you can use this same strategy to… Read More
Unusual product packaging is worth publicizing
“How do I open this damn thing?” I ask myself in frustration at least once a week. I’m trying to tear the wrapper off a piece of candy, open one of those big padded envelopes, rip the stubborn cellophane off a new CD, or get inside a molded piece of plastic glued to a cardboard backing so I can retrieve the CD headphones I just… Read More
Gift Guide Show June 13 in New York City
If you sell consumer products in one of seven areas, you can meet journalists who want to know about your products by attending the Holiday Gift Guide Show June 13 at the Marriott Marquis in New York City. It’s sponsored by Stark & Associates. The show will feature 50 non-competing exhibitors in the health, home,… Read More
Small newspapers prospering, so contact them now
Amid all the grim news we’ve been hearing about the demise of big-city newspapers, some small newspapers are sitting pretty. An article at WashingtonPost.com says that while the Internet is transforming the largest papers in the business dramatically—siphoning classified advertising and commoditizing national news—many small papers are weathering the decline with relative ease, and some are even prospering.… Read More
Author’s blog pulls 32,000 readers, two-book deal
He blogs about poems, and he started out with a pathetic 10 readers a day.Within two months, he had a two-book deal with a major publisher. It’s not easy to attract a lot of traffic—anybody who blogs knows that. Meet Greg Pincus, who used a system of viral marketing to create buzz for his blog, which he… Read More