Response to the two teleseminars I’m hosting today and tomorrow on “How to Use LinkedIn to Promote Anything–Ethically & Powerfully” has been overwhelming. I sold the last of the 100 seats on Tuesday morning. (You can still sign up to receive the MP3 audio and electronic transcripts, however.) Anybody who has a LinkedIn profile must know how to squeeze… Read More
Campaign fun: Put yourself in this election movie
Thanks to online marking marketing blogger BL Ochman’s WhatsNextBlog.com for letting us know about how to have a little fun during this election season. Star alongside Barack Obama and John McCain in JibJab’s Election 2008 political video, “Time for Some Campaignin’. I did. But you won’t see me (or you) until near the end, in… Read More
How can the blind decipher images on online registration page?
Marcus Simmons, president of the Motown Automotive Professionals, asks: “I want to broaden my presence in the digital world and need to enroll in various online courses. “Since I’m blind, I can’t write down the characters in the image on the registration page, because my screen-reader can’t decipher images. Do your Hounds have any suggestions around this problem?”
Did Jesse Jackson know the mic was on?
How could the Rev. Jesse Jackson, a master at playing the media like a fiddle, not know the mic was on last week when he made that repulsive comment about castrating Barack Obama? One of the very first things you learn in Media Training 101 is that if you’re mic’d, always assume it’s on and never… Read More
Social networking tips and success stories
I’m quoted in the July issue of Cleveland Business Connects magazine, explaining why I’m in love with Twitter, the free micro-blogging tool. (“It takes far less time than many other social networking tools and can produce incredibly powerful results.”) Publicity Hound Lynne Meyer, APR, who reads my ezine, The Publicity Hound’s Tips of the Week, asked if… Read More
Add social media links to your EzineArticles.com profile
It’s difficult enough keeping up with all the updates, profiles, friending, etc. at social networking sites. So thanks to Chris Knight of EzineArticles.com for reminding us to cross-promote from these sites and to include social media links in our EzineArticles.com profiles. His website is now supporting LinkedIn, Facebook, MySpace, Twitter & FriendFeed. Here’s a sample of what his… Read More
Use LinkedIn to promote–ethically and powerfully
Some people collect LinkedIn connections like they collect pennies in a big, empty mayonnaise jar. They add them one by one, watching the pile of names grow bigger and bigger. They keep track of how many connections they’ve made. And they feel pretty darn good when their list grows to 100. ..300…500 names and beyond.… Read More
Help HR company promote to Dallas/Ft. Worth businesses
Michelle Suter of Frisco, Texas writes: “Our company, Administaff, is a professional employer organization that serves as that serves as a full-time human resources department for small and medium-sized businesses. “We have had a great deal of national advertising, yet my best clients are small business owners in the Dallas/Fort Worth area who have from seven… Read More
Story idea for this week: Freedom from (fill in the blank)
My friend, TV producer Shawne Duperon, has a terrific idea for tying publicity into the July 4 Independence Day theme. Think of a “freedom from…” and use that in your pitch. Examples: —A health department in the Midwest might pitch tips to give people “freedom from mosquitoes” after the recent floods. —Credit counselors can pitch a story… Read More
Best Twitter tools and resources
Savvy Publicity Hounds are already using Twitter for business and publicity. Twitter has become so popular, in fact, that almost daily, people are creating a variety of tools and widgets to help you Twitter faster and more effectively, and locate tweets about you and your company. But with more than 350 Twitter tools from which… Read More