Trying to get publicity for your travel-related destinattion? The Frommer’s travel website has an average of 1 million visitors a month who view some 18 million pages. About 250,000 subscribers receive a related newsletter three times a week. Here’s one way to get into Frommer’s. Robert Fisher contributes two articles a month after making worldwide… Read More
Capture email addresses before a publicity campaign
One of the biggest errors Publicity Hounds make when launching a publicity campaign is not creating a system for capturing people’s email addresses at their websites. How do I know? Because when somebody scores a big publicity hit, they often see a big spike in website traffic. Then the traffic starts to slow, and I receive an… Read More
Article writing: How to shave minutes off this task
Chris Knight of EzineArticles.com has a great strategy for shaving time off the task of writing an article and distributing it to an online article directory like his. It’s called The Stopwatch Strategy. Chris explains: “Get yourself an inexpensive stopwatch or desk clock. Become aware of your article writing baseline by simply timing how long… Read More
California household labor website needs promotion ideas
Kare Anderson of Sausalito, California writes: “I am a friend of Jenna Raby, co-founder of the company Labor Fair, an online referral community of reliable, quality workers for all on-demand household labor. Consumers get free, real-time access to hundreds of local worker profiles, pictures and professional references. And consumers connect directly with already available, qualified but… Read More
Opening a bank branch? Display origami dollar bills
Publicity Hound Brian Foley read last week’s item in which I complained about those uncreative ribbon-cutting and check-passing ceremonies that seem to be everywhere. He loved my idea of a bank hiring a magician to perform magic tricks with dollar bills at its grand opening. Brian, a professional magician who does exactly that, offered another tip… Read More
Spa publicity, promotion is easy with this story idea
I can think of no better treat than a day, or even a few hours, at my favorite spa. Until I read an amazing article on the front page of the Milwaukee Journal Sentinel about how the local day spas are the newest hangouts for teens and little girls. Girls as young as 8 are no… Read More
Most successful authors do 7 things differently
For almost two decades, Steve Harrison has worked with more than 19,000 authors. He’s convinced that the most successful authors—the top 3 percent—do 7 things differently than all the others. He’ll explain them all during two free 75-minute telephone seminars today. You can listen at 2 p.m. Eastern Time or 7 p.m. Eastern Time. Steve says you’ll… Read More
Why you should read reporters’ blogs
Any Publicity Hound who wants to build a strong relationship with a journalist should first find out if that journalist blogs. Many reporters blog because they want to. Others blog, grudgingly, because they have to. A reporter’s blog will tip you off to sorts of insider stuff you wouldn’t otherwise know if you read only the reporter’s printed… Read More
BBB Torch Awards great for credibility, publicity
I joined the Better Business Bureau last year because using its logo on my homepage really adds to my website’s credibility. So I was stunned to learn recently that the Wisconsin BBB has to practically beg people to apply for its annual Torch Awards for business ethics and integrity. I’m applying for the award this year, so I… Read More
Amazon bestseller campaigns not worth it
I’m sick to death of the parade of authors who hit me with sales pitches to buy their books on Amazon.com on such-and-such a day. And I absolutely refuse to pester the 30,000 people on my email list and let them know about these Amazon campaigns. Full disclosure: When these campaigns were all the rage a few years ago,… Read More