Mike New of Beverly Hills, California asks: “We have a spiritual healing and teaching practice called Spirituality Inside and Out. We provide guided meditation classes and personal healing sessions. “Michelle Morovaty is the main healer and has an interesting background. Seven years ago, she healed herself from Lupus using the power of her mind when all… Read More
Book lovers protest shrinking book review sections
If you’re one of the many authors, publishers or readers concerned that your favorite newspaper is eliminating or cutting its book review section, you aren’t alone. Trade associations, book clubs and other groups, including the academic press, are petitioning newspaper publishers who have decided to eliminate or shrink their book review sections because they can’t generate… Read More
Newspaper & magazine columnists, don’t be greedy
A woman who writes a free weekly column for the Sunday business section of a large daily newspaper emailed me last week and detailed the great success she has been having with that column and with her paid syndicated content that’s distributed through an online service. “Additionally, in return for the publicity and traffic, I’m carried in about… Read More
Spokesperson media training for geeks
When news breaks at your company or nonprofit, sometimes the only expert you can find to appear in front of the TV cameras is a geek. Usually, it’s somebody who wears a white lab coat and talks in industry lingo that only other geeks can understand. For example, let’s say you do PR for a pharmaceutical… Read More
‘Fittest CEO’ contest great chance for publicity
Business newspapers and magazines like to sponsor contests for readers. The contests are also a great way to generate publicity, even if you’re not sure you’ll win. Here’s a great example. On a lark, Jo Steinberg, president of Midland Health Testing Services Inc. in Milwaukee, Wisconsin, joined the “Fittest CEO” contest sponsored by the Small Business… Read More
Food Network looking for Iron Chef fans
The Iron Chef, a popular program on the Food Network, is looking for people who also love Iron Chef competitions, from fans who dress up in Japanese costumes to full-length videos of people who host their own cooking competitions. Tell the network why nobody Iron Chefs like you do and they might send a camera… Read More
Southern California RV group needs promotion tips
Isabelle Kaminsky of Tustin, California writes: “My husband and I belong to an RV group which has monthly weekend outings, and sometimes longer trips. We’d like to encourage other RVers to join us for an outing so they can see what we offer. Our long-range goal is to obtain new members from Los Angeles, Orange… Read More
Capture email addresses with Hover Ad Creator
After I posted last week’s item about the power of capturing visitors’ email addresses at websites, several Publicity Hounds wrote, asking how they can create the box like the one I have that bounces down from the top of the screen at my website. It’s special HTML coding, and it’s called the Hover Ad Creator. I bought it… Read More
Virtual assistants can help with publicity
Virtual assistants can be one of the most valuable tools in your publicity campaign, freeing you from routine tasks that take time away from the really important duties like building strong relationships with the media. You can hire a virtual assistant for as little as $30 an hour. And here’s the best part. Your VA… Read More
Public service announcements wanted by radio show
If you’re a nonprofit or charity operating on a shoestring budget, take advantage of an Internet radio show that wants your public service announcements. “That Marketing Show,” hosted by Rodger Roeser, needs 30-second and 60-second audio public service announcements to air during the show. Your organization can get in front of lots of marketing industry executives who decide which… Read More