Joan Stewart

When Oprah Calls on Sunday

The Publicity Hound’s Tips of the Week Issue #435 Jan. 27, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. When Oprah Calls on Sunday 2. 5 Big Blogging Boo-boos 3. Pitch Spring Gifts Now 4. I Don’t Want You to Disappear 5. Promoting Abstract Art… Read More

Here’s another keyword density tool for press releases

Search engine optimization experts don’t like the keyword density checkers that help you determine if you’re using keywords often enough in your press releases. Keywords should appear naturally, they say, and if you’ve written the release correctly—without stuffing keywords into the copy arbitrarily—the search engines will find it and reward you. They’re right, of course. But I… Read More

My #1 tip for getting onto ‘Oprah’ & other big TV shows

At least 7 out of 10 Publicity Hounds who beg me to help them get booked on “Oprah” or other big TV shows have no business being there. Either their topic isn’t a good fit for the show, or they can’t articulate a convincing pitch in 15 seconds or less. Yet they continue to flood… Read More

Abstract artist & her dog need online publicity tips

Beth Stafford of Concord, N.C. writes: I am an artist working in collaboration with my dog to produce some of the wildest, most colorful and joyous abstract art around. Our label is “PiCassieO,” combining her name (Cassie) with an artist name (obviously) who represents the human half of the team (me). We have a store… Read More

How Twitter can help you fix your toilet

The next time you have problems with your toilet, just check in with Scott Soncray, aka The Twitter Plumber, who goes by @stoncray. Scott, director of communications for a nonprofit, is one of the thousands–perhaps millions of Twitterers–who helps a fellow Twitterer in need. Take, for example, the annoying problem of a running toilet. When PR pro Judy Lederman of JSL Publicity &… Read More

It’s Not About You

The Publicity Hound’s Tips of the Week Issue #433 Jan. 14, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. It’s Not About You 2. The Power of Surveys 3. Sell Books by the Truckload 4. Create Your Own Holiday 5. Promoting a Book on Marriage… Read More

Trainer needs to promote ‘white guys’ diversity program

Pegine Echevarria of Jacksonville, Fla. writes: I am launching a licensed training program called “White Guys Are Diverse Too!” I want to capture the interest of corporate and government chief diversity offers, chief learning officers and senior leadership of large corporations who can purchase this program to spread the word to their employees. The topic… Read More

Everlasting Matrimony book needs promotion ideas

Publicity Hound Sheryl P. Kurland of Orlando, FL writes: With Valentine’s Day just around the corner, which is a logical tie-in to my product, I need some new, exciting, low-cost ideas prior to the holiday to stimulate Valentine’s Day book sales. I’m the author of the self-published Everlasting Matrimony: Pearls Of Wisdom From Couples Married… Read More