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Publicity Hound Archives

Joan Stewart

What you can learn from a puppy

We brought home our new puppy six days ago. Her name is Bogie, and you can see her here. The little 11-week-old purebred German Shorthaired Pointer is the love of our lives. Bill is in charge of training her because she’ll be his hunting companion. I’m trying to play catch-up by devouring the book “Training in No Time,” written by… Read More

Tuscany Visioning Retreat needs promotion ideas

Kathy McCabe of Washington, D.C. writes: “My business partner, success coach Margarita Rozenfeld, are co-sponsoring The Tuscany Visioning Retreat. “It’s a week of personal reflection, goal-setting sessions and cultural encounters at a private villa.  We envision the target audience as men and women, 30s to 50s—people ready to refocus their lives, maybe change jobs, start… Read More

Introducing: Bogie, The Publicity Hound’s new puppy

Meet Bogie, an 11-week-old German Shorthaired Pointer. She’s the love of our lives right now. Here she is in all her glory, though she usually doesn’t look this serene. Because she has a brown head and brown-green eyes, it’s often difficult to tell if her eyes are opened or closed. (In this photo, they’re closed.)  When they’re open, she’s either chewing lamp… Read More

Cockroach Hall of Fame Museum still generating publicity

The thousands of run-of-the-mill small business owners who can’t figure out how to generate publicity for their businesses can learn a lesson or two from Michael Bohdan. He’s an exterminator who runs The Pest Shop in North Texas. And whenever there’s a problem with fire ants or roof rats, he alerts the local media, and they feature him as… Read More

BusinessWeek Chicago to launch in November

If you’re pitching Chicago-area business news, watch for BusinessWeek Chicago to debut in November.   About 60,000 of BusinessWeek’s local subscribers and other Chicago-area businesses will receive the free-distribution magazine.  Michael Arndt, a senior correspondent in BusinessWeek’s local bureau, will be the editor. The magazine, he says, will focus on long, analytical articles. Each issue is expected to be about 36… Read More

Shawnigan Lake School in Canada needs publicity ideas

Julie Ann Kodmur from St. Helena, California writes: “How do you get American writers and, of course, families, interested in Shawnigan Lake School, a Canadian boarding school? “I’ve been doing publicity for the wonderful school where my step-son goes and now find that we need some fresh ideas. The school is frankly a cousin of… Read More

Grant recipients: Tell the rest of the story

Thanks to Publicity Hound Beth Bilderback, public relations specialist for Nauticus, a marine science center in Norfolk, Virginia, for this tip that can be used by anyone who receives grant money: “This summer, we received a hefty grant to fund two oceanography camps for two separate groups of 10th-graders. One requirement was that the students… Read More

Freelancers: Your Secret Weapon

PR people spend huge amounts of time pitching the most influential writers at top-tier media outlets, and too little time finding freelancers who already have built strong relationships with those same newspapers and magazines. Finding freelancers isn’t always easy.  But once you know who they are, they can be your secret weapon to publicity.  Here… Read More

Website traffic eluding you? Free White Paper has tips

Frustrated because your website isn’t pulling the traffic you expect? I’ll bet part of your problem isn’t just a lack of traffic, but that you aren’t converting existing traffic into paying customers. Denise Wakeman and Patsi Krakoff, aka The Blog Squad, have a free 12-page white paper called “The Great Internet Challenge–How to get your… Read More

New edition of ‘hidden Hawaii’ book needs publicity ideas

Karma Bennett of Ulysses Press writes: “The publishing house where I work was founded with our travel series, the Hidden Guides. The first book, Hidden Hawaii, was at the time, the only book on Hawaii that actually reviewed and compared the various beaches of the islands. “Now we are giving the books a whole new… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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