The Publicity Hound’s Tips of the Week Issue #437 Feb. 10, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. Don’t Make Yourself Sound So Boring 2. Cool Tool for Hounds & Journalists 3. 5 Tips for Hiring Interns 4. Bloggers Gush About Cleaning Products 5.… Read More
Speakers: Use local stories in towns where you speak
If you speak for free or for a fee, and you’re trying to generate media attention in towns where you speak, steal a great idea from motivational speaker Terry Hershey of Vashon, Wash. When he speaks in communities throughout the United Staties, he tries to find a local angle that ties into his topic—something he can pitch to… Read More
How a Dallas hardware store generated national publicity
Here’s how a locally owned independent hardware store in Dallas, Texas piggybacked off President Bush leaving office and generated a ton of national publicity when the Associated Press picked up the story. Elliott’s Hardware in Dallas invited former President George W. Bush to spend his retirement working as a part-time greeter at its Maple Avenue store. It mailed… Read More
Workplace columnist needs sources in South Florida
If you live in South Florida and you’d be willing to be a source for Mildred L. Culp, who writes the syndicated column called Workwise, please email her. She’s looking for sources for upcoming columns, which are featured in The Miami Herald and elsewhere. Sources must represent the diverse ethnic community.
Vanishing PR Clients
The Publicity Hound’s Tips of the Week Issue #436 Feb. 3, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. Vanishing PR Clients 2. Grade Your Facebook Profile 3. Get Out of the Pile 4. Beware of the Shock Jocks 5. Formula Five Sweetens the Deal… Read More
Publish an ezine? Submit it to BestEzines.com
Smart Publicity Hounds promote their product, service, cause or issue with an ezine, short for “electronic magazine”—one of the most powerful marketing tools ever invented. That’s because you have a ready-made list of people who have given you permission to market to them until they say “stop.” If you already publish one, make sure it’s listed… Read More
PR, marketing, comms article writers: Submit to Cision ezine
If you have valuable advice to share on any aspect of PR, marking and communications, submit your articles to the The Navigator, the email newsletter that Cision will relaunch in a few weeks. Cision makes media relations software and other tools, so any tips you can offer for the company’s target audience could bring you… Read More
Happy Birthday, Oprah! Here’s how we’re celebrating
Oprah, make your 53rd birthday your best ever today! To celebrate, many of my Publicity Hounds will be devoting 90 minutes to learning what they must do to land a spot on your show as a guest WITHOUT pestering your producers. They’ll be participating in a call that Steve Harrison is hosting with Michelle Anton, your former guest booker.… Read More
Can your social networking profile pass the 10-second test?
How many times do you read somebody’s profile at a social networking site, and then devour everything they’ve written because the profile sounds so interesting? Almost never. But last week on Twitter, I stumbled across Judy Lederman’s profile: It clearly passes the 10-second test. That’s the barometer that social media strategist Nancy Marmolejo uses to determine… Read More
Can astrology author ride coat tails of author Stephanie Myer?
Michele Lessirard of Vero Beach, Fla. writes: “I have been blogging for more than seven years at New Moon Journal and my blog. “Now, there’s a high-profile Harry Potter-type author named Stephanie Myers who’s written a series of vampire novels. One best-seller is New Moon. Of course, I am competing now for search engine optimization… Read More