If you want publicity in traditional media for a food-related story, don’t miss these tips from Nancy Wall Hopkins, deputy editor of food and entertaining at Better Homes and Gardens. Brian Pittman of Bulldog Reporter interviewed her. Here’s a quick summary, but please read the entire article. After each one of Nancy’s tips, I’ve also given you some of my… Read More
Want your own radio show? Discover how on Thursday
If you write books, or you want to write one, don’t even think about catching the attention of a major publisher unless you have what’s called platform. The bigger your platform, the greater your influence and following. It’s that simple. You can build your platform dozens of ways online and offline. One way is by having your own… Read More
No Bio? No Thanks
The Publicity Hound’s Tips of the Week Issue #443 March 24, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. No Bio? No Thanks 2. Meet Mr. Tweet 3. 10 Dead or Dying PR Tactics 4. Top Search Term: Craigslist 5. Where to Find Pro Bono… Read More
Authors need tips to promote e-courses for journalists, authors
Linda Foirmichelli of Concord, NH and Jennifer Lawler of Lawrence, KS write: “We’re both well-established writers who offer e-courses in our areas of specialty. Linda offers a class for magazine writers on how to break into magazines, starting April 13, and Jennifer will offer one for book authors on how to write a book proposal, starting May 4. … Read More
4 ways I censor myself in social media circles
When you tweet or post on somebody else’s Facebook wall, do you censor yourself? It’s an interesting question. Joyce Dierschke asked it at the Social Media Today blog, and it really made me think. Recently, a Cisco job applicant tweeted his way out of a job. In New York, a PR guy at Ketchum got caught dissing Memphis, a city he was… Read More
Pitching Hispanic radio? Tie your pitch to the geographic area
If you’re pitching a story idea to a Spanish-language radio station, remember that the Hispanic market is diverse. If you’re planning to treat all stations the same, and deliver the same one-size-fits-all pitch, you’re doomed even before you begin. Dean Thompson, media relations associate at News Generation, a PR firm that specializes in radio media tours, offers… Read More
NY film-maker needs intern to do PR for documentary
Mitchell Teplitsky of New York, NY writes: “I am self-distributing a documentary to the home video and institutional markets. “I do my own PR, but as one-man band, it’s too much. I’m thinking of trying to find an intern or PR firm pro bono. The benefit: They’ll get to work with and learn how to… Read More
Newspaper Closings? Ho-Hum
The Publicity Hound’s Tips of the Week Issue #442 March 17, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. Newspaper Closings? Ho-Hum 2. Thanks for Taking My Survey 3. A Handy Twitter Formula 4. Backgrounders Educate Reporters 5. ‘Window Shopping’ for a Retirement Home 6.… Read More
Gardeners, USAWeekend wants photos of giant fruits, veggies
It’s a strange time of year to be asking for photos of giant fruits and vegetables, but that’s exactly what USAWeekend magazine wants. Yesterday’s edition invites gardeners to mail photos of large specimens. The magazine will announce entries on its website and might even publish them in a book. Photos don’t have to be from… Read More
Rate Cards are for Dummies
The Publicity Hound’s Tips of the Week Issue #441 March 10, 2009 Publisher: Joan Stewart =============================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. Rate Cards are for Dummies 2. Use Twitter Hash Tags for Publicity 3. Promote Social Networking Sites Offline 4. Another Oversized Check–Ugh! 5. How to Promote… Read More