Karen Nardella of Conway, N.H. writes: “I am a sole proprietor who owns the Emporium Consignment Outlet and Home Staging Center, a consignment shop for high-end furniture in Conway, N.H. “I sell gently-used, high-quality, brand-name furniture such as Ethan Allan, and I pay the owner 55 percent of the sale. All the furniture is no… Read More
Like Rats on a Sinking Ship
The Publicity Hound’s Tips of the Week Issue #445 April 7, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. Like Rats on a Sinking Ship 2. Google Measures Your Influence 3. Let ’em Know You Twitter 4. Before You Write a Nonfiction Book… 5. Advice… Read More
Massive Twitter directory lists tools, apps galore–bookmark it
One of the biggest frustrations with Twitter is staying on top of the hundreds of tools and apps that make Twittering faster and easier. When I hosted a teleseminar with Twitter expert Warren Whitlock last summer on How to Use Twitter to Amass an Army of Followers, Customers & Valuable Contacts—and Promote, he mentioned that there were hundreds of… Read More
Twitterers, do you ‘unfollow’ people who ‘unfollow’ you?
Dan Janal of Shorewood, MN, owner of PRLeads, writes: “I subscribe to UseQwitter.com which tells me when people stop following me on Twittter. “I recently became very active on Twitter and many people started following me—more than 400 in a week. However, UseQwitter now tells me that 20 people have stopped following me. “Was this a scam… Read More
Jill Cranford wins Kindle2 in Publicity Hound survey drawing
Jill Cranford, co-owner of Stone2Furniture in Livewrmore, Colo., a company that makes indoor and outdoor furniture from stone, is the winner of the Kindle2, Amazon’s wireless reading device. Jill’s name was chosen from all respondents who answered my Customer Profile Survey earlier this month. If her name sounds familiar, it might be because she submitted a Help… Read More
Nonprofits, Speak Up
The Publicity Hound’s Tips of the Week Issue #444 March 31, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. Nonprofits, Speak Up 2. Journalists’ Blogs a Gold Mine 3. Social Media Sells Books, Products 4. Take a Survey at Your Blog 5. How to Promote… Read More
Social networking ROI: A testimonial more valuable than an ad
Many Publicity Hounds say they don’t understand social networking’s return on investment. How can spending 15 minutes a day, or several hours, bring more leads or more sales, they wonder. Here’s one way. I discovered it yesterday morning, shortly after answering a question on LinkedIn. Answering questions is one of the very best ways to… Read More
Journalists’ blogs offer valuable clues about how to pitch them
The next time you’re ready to pitch a journalist, particularly at a top-tier media outlet, stop what you’re doing and take this important step. Find out if the journalist blogs. Some journalists blog as part of their job. Others blog on the side because they’re passionate about a topic. It will take only a minute or two, and the… Read More
Hip hop magazine wants to feature women DJs with clout
Street Report Magazine is looking for women DJs to feature in its “DJs With Clout” section in the April issue. The magazine is a Southern-based hip hop publication that gives exposure to independent artists. Send a press kit to Kim Ellis. She urges you to spread the word about this media lead.
Writers, pitch your idea to TV producers, agents on Tuesday
If you dream of writing for TV—comedy, drama, reality, or alternative—but you’re not sure you’ve got what it takes, you can pitch your idea to a literary agent and TV producers next week and hear their feedback on your pitch. And it’s all free. Chad Gervich, author of the book Small Screen, Big Picture: A Writer’s Guide to… Read More