Joan Stewart

11 publicity tips for retailers who sell tea—or anything else

Publicity Hound Ruth Furman, a PR specialist and a speaker at this weekend’s World Tea Expo in Las Vegas will be among panelists who will discuss ways tea retailers can generate publicity. She asked if I could provide some tips for her handout, and I thought I’d share them here. These tips are written specifically… Read More

You Have No Control

The Publicity Hound’s Tips of the Week Issue #447 April 21, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. You Have No Control 2. Help the Unemployed 3. Social Networking Annoyances 4. Dating Service of PR 5. Promote a Women’s Website 6. Help This Hound… Read More

Dallas/Fort Worth concierge service asks for marketing ideas

Shametra L. Thomas of Dallas, Texas writes: “I have a new concierge business, The Savvy DFW Mommy, in Dallas, Texas. The business targets professional/working moms. “It serves the Dallas/Fort Worth area and specializes in on call personal assistance, corporate concierge services, home organization, home improvement project management, event planning, personal shopping, and style and decor… Read More

Oprah, here are 5 ways to improve your Twitter bio

Dear Oprah: Welcome to the Twittersphere. The 324,821 followers you’ve managed to amass in two days put to shame the measly 6,572 I’ve attracted in about a year. But I can’t help myself. Please, please, do something a little more creative with your bio! “Live your best life” is fine. Unlike the 140-character limit for tweets, however, Twitter gives you 160… Read More

WomensMedia.com needs promotion/media kit ideas

Karen Kalisek of Escondido, Calif. writes: “WomensMedia.com a seven-year-old website that has undergone a major overhaul and is in the process of relaunching. “We pride ourselves in offering ‘expert advice for working women.’ Currently, we have 30,000 unique website followers each month (20% of those are overseas), 10,000 follow the blog, Women’s Lunch Talk, and, 1,000 listen to… Read More

Lighten Your Load

The Publicity Hound’s Tips of the Week Issue #446 April 14, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. Lighten Your Load 2. Where to Find Speaking Gigs 3. Tea Party Publicity 4. Use a Gravatar 5. Promote a Consignment Shop 6. Help This Hound… Read More

Financial advisors, use WJS section to market yourself

I passed along this tip to my financial adviser today and she loved it. “If I were you,” I said, “I’d grab the Wealth Manager special section inside Monday’s (April 13, 2009) Wall Street Journal. There’s a cover story on Seven Questions to Ask When Picking a Financial Advisor. Buy several issues and when meeting with prospective clients, show… Read More

Hate Twitter? Claim your username to protect your brand

If you hate Twitter or refuse to Twitter, do just one thing that will take no more than a minute. It will save you aggravation later if you change your mind and decide to join the millions of smart Publicity Hounds who are twittering. Go to Twitter right now and claim your username so no one else… Read More

Social media tips for building an email list and selling products

Gone are the days when we must bow at the altar of traditional media, genuflect, and then pray that they cover us. David Mathison, who worked in the traditional media in the 1990s as vice president of syndication for Reuters, the world’s largest internatonal news and television agency, calls what has happened during the last decade a “media renaissance.”… Read More