Companies that want to hire a PR firm, or do their own publicity, can find some helpful suggestions in the Forbes.com article The Single Greatest Marketing Tool. One tip, however, is just plain wrong. The article recommends hiring a PR intern from a local college on the cheap, and then using that intern to deal with the press: “Mine… Read More
Facebook creates confusion with vanity URLs
If there’s a way to cause confusion for the masses, Facebook will discover it. That’s what’s happened within the last 24 hours. Facebook announced yesterday in its blog that users can start claiming their vanity URLs for both their Profile and Pages starting at 12:01 a.m. on Saturday, June 13. An alert reader of my ezine emailed me… Read More
Feed Me Bubbe
The Publicity Hound’s Tips of the Week Issue #454 June 9, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue =============================== 1. Feed Me Bubbe 2. Mass Confusion on Facebook 3. Claim Your Facebook URLs Saturday 4. Media Lead for Small Biz Owners 5. Promoting a Holistic Business… Read More
Social media tips for restaurants, bars and nightclubs
If you own a restaurant, bar or nightclub, don’t miss the fabulous tips from Restaurants & Institutions on how to participate in social media. Senior editor Alison Perlik offers sound advice on how to do more than just create a presence on Facebook and Twitter. Her tips are so valuable that they can be used by the owners of almost any… Read More
‘Feed Me Bubbe,’ a kosher cooking show, wants publicity ideas
Avrom Honig writes: “My three-year-old web TV show Feed Me Bubbe, which features my Bubbe (Yiddish for grandmother) demonstrating how to cook a variety of kosher food, has received national media attention. “Of course, we’d like to receive more. Can your Hounds recommend the best ways to pitch a story about the show to the big food… Read More
Why Facebook’s vanity URLs beat the current alternatives
Several readers responded to the item I posted in yesterday’s publicity tips newsletter about how Facebook is expected to announce this week that it’s offering vanity URLs. “What’s the big deal?” one reader asked in an email. “Anyone can already do a short URL—yours would be http://profile.to/joanstewart.” She’s right. Facebook already has an application lets users adopt a short URL for… Read More
Grab Your Facebook Vanity URL
The Publicity Hound’s Tips of the Week Issue #453 June 2, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue =============================== 1. Grab Your Facebook Vanity URL 2. Publicize on Bank Marquees 3. Email Subject Lines 4. Link Your Plaxo, Facebook Accounts 5. How to Promote Tips Booklets… Read More
Holistic health coach needs publicity, marketing tips
Nancy L. Jerominski of SeaTac, Wash. writes: “I’m a holistic lifestyle coach who has pitched a variety of story ideas, including ‘maddening menopausal symptoms stopped without meds’ and ‘stop doing crunches for flatter abs.’ “I actually HAVE pitched Oprah several times with no results. There are lots of miserable menopausal women, and I can help… Read More
Your media pitch isn’t dead until you hear the word ‘no’
Several readers saw the item in last week’s newsletter about getting onto “Oprah” and wrote to tell me that they pitched ideas months ago and still haven’t heard back from Oprah’s producers. Can they assume their pitches are in the “deleted” folder? Never! While getting onto “Oprah” is always a long shot, I’ve heard of cases… Read More
Publicity ops for DIY weddings, coaches & franchises
If you haven’t subscribed to the free media leads courtesy of PitchRate.com, you could be missing the chance to score a big hit in a top-tier media outlet, or reach your target audience with your message in a niche media outlet. You can read more about this media leads service that matches sources with journalists. Of the many leads… Read More