If you’re a retailer who’s looking for some clever ways to do fun in-store promotions in this sluggish economy, and you’re on a tight budget, pick up a copy of A Retailer’s Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It’s part of her “How to do it Frugally” series. When it comes to marketing on a shoestring,… Read More
Online press releases: 8 powerful reasons to keep using them
With all the focus on social media, you’re probably scampering to create new content for sites like EzineArticles.com, Facebook and Twitter. You may be writing articles, creating tips lists, and offering quizzes. That’s great. But don’t make the mistake of abandoning online press releases, which is all too easy to do when you’re consumed with posting every… Read More
Would You Embarrass the Host?
The Publicity Hound’s Tips of the Week Issue #456 June 23, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Would You Embarrass the Host? 2. Gift Guides Stress Value 3. Write a Book in a Weekend 4. Brag About Publicity on Facebook 5. Promoting a… Read More
How can author market her book to interior design students?
Jeanette Simpson of Lakewood Ranch, Fla., writes: “I have just published my first book, From Interior Design Intern to Employee: How to be a Keeper (Including Tips from Those Who Hire.)” “It’s written specifically to help interior design interns transition from college to career. “Aside from social networking, contacting university design departments and all vendors,… Read More
Artists, explain your artwork with a Q&A sheet
The index: http://artmarketing.com/powerupwithpr/powerupwithPRtoc.html Another helpful tool for the media is a question and answer sheet—a Q&A. The Q&A will help the media understand your art better. For instance, Ray Bliss Rich, a Hillsboro, New Hampshire-based artist (www.sumi-art.com) explains his Sumi-e painting on his web site. His art form is not widely known… Read More
Squidoo to limit number of outbound links to the same domain
Starting July 20, Squidoo lenses will be limited to no more than nine outbound links to the same domain. What does this have to do with publicity? Plenty. Squidoo, a content-sharing site, is a great place to promote your expertise. Google views it as an authoritative site and gives it a page rank of 7/10. You… Read More
20 social media tips point to four common mistakes
Shane Gibson’s list of 20 social media tips under 140 charcters is a handy reminder for social media newbies as well as veterans. Reading the list, I thought of four common mistakes people are still making, based on the questions I’m receiving from people who read my newsletter and comment here. If you think of… Read More
Letterman’s Lesson
The Publicity Hound’s Tips of the Week Issue #455 June 16, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Letterman’s Lesson 2. Facebook Vanity URLs June 28 3. Give Away Food for Publicity 4. Let Corporate Sponsors Promote You 5. Promoting a Kosher Cooking Show… Read More
How should authors market a book on soft-sell marketing?
Judith Sherven and Jim Sniechowski of Las Vegas, Nev., write: “Already best-selling authors of five relationship books, we have turned our attention and expertise to soft-sell marketing. Our new book, The Heart of Marketing: Love Your Customers and They Will Love You Back, Morgan James Publishing, May 2009), already a best-seller at Amazon, promotes selling… Read More
Cheap PR tactics for independent restaurants
One of the best PR tactics is dirt cheap, and I’m surprised more businesses don’t take advantage of it: offering free meeting space. Banks do this all the time, and it’s particularly powerful for restaurants, which have been hit hard by the recession. In the latest issue of RunningRestaurants.com, PR pro Jenny Brooks offers this tip and… Read More