Maria Antonia of New York, N.Y., writes: “I volunteer for a small independent film company based in New York, NY. We recently completed filming for a feature film called ‘Under Jakob’s Ladder.’ “Set in the Soviet Union in 1941, it’s based on a true story about a man who was thrown into prison for praying… Read More
Sample Social Media Policy
The Publicity Hound’s Tips of the Week Issue #466 Aug. 25, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ===================================== In This Issue ===================================== 1. Sample Social Media Policy 2. Read Facebook, LinkedIn Blogs 3. Media Lead: O Magazine & Others 4. How to Repitch Oprah 5. Thanks for Feedback 6.… Read More
How can grass-fed beef ranch connect with target market?
Jeff Clear writes of Monument, Colo., writes: “I do the Internet marketing for Lasater Grasslands Beef, a grass-fed beef ranch in Colorado. “Our target audience consists of environmentally conscious people, moms who want to feed their families healthy beef, and people who have spent money on vitamins because they have already proven they will spend money on health. “Our beef is… Read More
Corporate social media policy needed? Here are samples
What do you do when you’re walking past the sales department in your company and you see a sales rep uploading a photo of him and his drunken buddies to his Facebook page? What about that strange guy in Receiving who tweets about all things Gothic and, occasionally, slips the name of your company into his weird… Read More
Feedback, Please
The Publicity Hound’s Tips of the Week Issue #465 Aug. 18, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================= In This Issue ========================================= 1. Feedback, Please 2. Huge Payoff for 15 Minutes a Week 3. Pitch Holiday Gift Guides Now 4. Promoting Intranet Software 5. Help This Hound 6. Hound… Read More
National Publicity Summit expected to sell out soon
The National Publicity Summit, the event that lets authors, speakers and experts pitch top-tier media outlets, is expected to close registration within the next week or two. It will take place Oct. 21-24 in New York City. Only 100 people will be chosen to attend. Steve Harrison and his staff provide training, pitching tips and even dress rehearsals for… Read More
Author needs a good ‘hook’ so she can repitch Oprah
Jennifer Louden of Bainbridge Island, Wa. writes: “I’m a best-selling author and my last book, The Life Organizer: A Woman’s Guide to a Mindful Year, got a call back from an Oprah producer in March 2007. They called us saying, ‘We love the book but don’t know how to use it. We will be in touch.’ “Nothing since,… Read More
Measure your PR, publicity success these 3 ways
One of the biggest mistakes people make when measuring the success of a publicity campaign continues to be counting the number of newspaper clippings, or the number of page views, that result from a press release or promotion. But a pile of clips, or thousands of page views, don’t mean diddly. Instead, determine whether your campaign did one of… Read More
I See Your Name Everywhere’
The Publicity Hound’s Tips of the Week Issue #463 Aug. 11, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================= In This Issue ========================================= 1. ‘I See Your Name Everywhere’ 2. Share Your Best Food Nuggets 3. Use Receipts as Marketing Tools 4. Inflight Mags Want Your Events 5. Promoting Skirts… Read More
Authors, do these 2 things before writing a book
Here we go again. Yet another author who shall remain nameless emailed me this week asking for advice on how to market her new book and generate publicity for it. She says she’s “too close to it” and doesn’t know where to start. If you’re thinking of writing a book, I beg you to do two things before… Read More