When I worked as a restaurant reviewer back in the 1980s, I paid just as much attention to the quality of the restrooms as I did to what was on my plate. I mentioned things like filthy floors, overflowing wastebaskets, empty soap dispensers—and worse. Most other reviewers do, too. An article titled “The Hidden Costs of An… Read More
Prepare for TV/radio interviews via Toastmasters
Here’s a great tip from Publicity Hound Kay Canavino, a photographer from Adams, Massachusetts, for anone who wants to sharpen their interviewing skills for radio and TV appearances: “They can hone their speaking skills by joining a local chapter of Toastmasters. Talk about a big bang for your buck! It is the best way to get comfortable speaking… Read More
BoomerWomenBlog.com needs promo ideas
Lois Carter Fay of Massanutten, Virginia writes: “I just started a new blog, BoomerWomenBlog.com, that combines marketing ideas with Boomer Women. It’s also set up to maintain contact with a women’s group, Women’s Forum, that I run in my local community. What’s the best way to publicize my new blog and to generate heaps of… Read More
Follow up
Lesson #86: Follow up If you’ve written a press release correctly and posted it online, journalists, bloggers and consumers should be able to find it. But if you’re also sending it either by itself or along with a customized pitch to a targeted list of media contacts and others, and if it includes important or… Read More
Proofread your press release
Lesson #85: Proofread your press release Today, we’re starting Week #13, the final week of this tutorial, and I’ll share with you some final thoughts about how to write and distribute press releases, now that you know what you’re doing. Before you hit the “send” button, make sure your press release is 100 percent accurate.… Read More
Customized pitches for traditional media
Lesson #84: Customized pitches for traditional media When your press releases have been written and distributed online, think about the kinds of customized pitches you might want to deliver to reporters, editors, TV producers and radio talk show hosts. You’ve heard me say throughout this course that the media want a customized pitch that… Read More
Get into Google and Yahoo News
Lesson #78: Get into Google and Yahoo News You can use a paid press release distribution service to get your press release into Google and Yahoo news. Here are other ways, explained in more detail in this article by Kim Roach, a staff writer for SiteProNews and SEO-News newsletters. If you publish frequent news… Read More
Follow directions
Lesson #77: Follow directions Regardless of what press release distribution service you end up using, remember to follow directions carefully when posting your press release at their website. If they ask you for keywords you want associated with your press release, don’t skip that vital step because it’s one more way the search engines will… Read More
Free press release distribution services
Lesson #76: Free press release distribution services If you do an online search for free press release distribution services, you can spend days researching them all. My advice about any of them can be summed up in six little words: you get what you pay for. If you want to experiment with any free… Read More
Vertical market press release distribution services
Lesson #75: Vertical market press release distribution services If you want to distribute your press release only to media and others in a specific industry, or to specific types of audiences, take advantage of the many press release distribution services for vertical markets. Here are just a few… Read More