Joan Stewart

Should publicists be compensated for bigger publicity hits?

Joel Kweskin of Charlotte, NC, asks another question this week: “I’d like to hear your Hounds’ opinions on how to compensate publicists. “Some press releases result in a little blurb in a publication, which can be considered satisfactory. And then there’s a query to a business publication that results in a full feature article, which… Read More

NPR host says pitch your idea to one show at a time

National Public Radio, with its hundreds of shows, offers opportunities galore for people to pitch a story about their product, service, cause or issue. But here’s an important caveat: Don’t pitch to more than one show at the same time. That was one of several tips from (Ms.) Alex Cohen, a reporter and local host for… Read More

What to do when journalists ignore your press releases

Joel Kweskin of Charlotte, NC, asks this week’s Help This Hound question: “What should I do when I send out press releases to, among others, the local newspaper and they simply don’t publish them? I’m talking legitimate and even entertaining news items. “Do you just keep throwing the proverbial stuff against the wall until something sticks? Or, is there… Read More

Did this PR pro err by chastizing a Forbes reporter publicly?

If a reporter at a magazine interviewed you for a story, reassured you that he wouldn’t present you in a bad light, and the story that was published described you exactly as you had feared, would you criticize the reporter publicly? In the old days, most people wouldn’t. “Don’t pick fights with people who buy their ink… Read More

How to Promote Local Events on Twitter

The Publicity Hound’s Tips of the Week Issue #470 Sept. 22, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Promote Local Events on Twitter 2. Five Social Media Marketing Ideas 3. Entertainment Tonight Needs Pitches 4. Promoting a Reading Program 5. Help This… Read More

StomperNet taking new members: Here’s what you’ll get

If you sell anything online, from dog sweaters to corporate training programs, StomperNet is the single best resource for Internet training. I’ve been a member for two years, and there’s no way I could possibly do what I’m doing today without this group. One of the biggest complaints from my own followers, however, is that Stompernet’s $800-a-month fee is too far… Read More

How can nonprofits get free PR help? Ideas?

Vicki Young of Dallas, Texas writes: “What’s the best way for a very worthy nonprofit agency to get free help with their PR campaign? “I’ve been doing PR work for Captain Hope’s Kids as a nonprofit client for years, but I have to step down. It’s a great organization in Dallas, Texas, that’s dedicated to meeting the critical needs… Read More