By Joan Stewart Too many people make the mistake of looking for immediate sales as validation that they’re receiving a return on their investment of time at social media sites. That’s a mistake. Here’s more proof on how social media participation can bring a not-so-obvious ROI. During the webinar that book marketing guru John Kremer hosted with Jeanne… Read More
Meet My (Unlikely) Business Partner
The Publicity Hound’s Tips of the Week Issue #485 Dec. 30, 2009Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Meet My (Unlikely) Business Partner 2. Dumbest Excuses for Not Blogging 3. Media Leads 4. Regift My ‘Best of’ Ebook 5. Promoting a Web Design Company 6. Help… Read More
Like this blog? Nominate it for Writer’s Digest award
For two years in a row, my website at PublicityHound.com made the Writer’s Digest list of “101 Best Websites for Writers.” But then it dropped off the list. The magazine is once again taking nominations for the next batch of 101 sites, and the deadline is Jan. 1. I hope you’ll consider nominating this blog, or my website, or 89PressReleaseTips.com… Read More
Meet Jeanne Hurlbert, my new (and unlikely) business partner
If you asked me to describe my ideal business partner, never in a million years would I envision someone with a PhD in sociology. Such degrees, I always believed, are expensive pieces of paper printed by the diploma factories otherwise known as universities. They seldom lead to “real world” jobs outside of academia. I certainly wouldn’t want a Phi Beta… Read More
How do you pitch a story on washable mats?
Jeanne Krieg of Savage, Minnesota writes: “DryMate is a manufacturer in Minnesota with a line of absorbent and washable mats for home, pets, autos, hunting, garage and outdoors. We even sell a mat that goes under your Christmas tree stand to catch spills, dirt etc. “Since our product is made from a fabric with a bonded… Read More
My Gift to You
The Publicity Hound’s Tips of the Week Issue #483 Dec. 22, 2009Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. My Gift to You 2. Quick, What’s Your Brand? 3. Another Media Leads Service 4. Promoting The Screaming Pillow 5. Help This Hound 6. Hound Video of… Read More
Web designer needs marketing ideas—tips, anyone?
Alissa Rothstein of Alissa Rothstein Design Studio in Woodbridge, NJ, writes: “I am a graphic/web designer, and I’m stuck when it comes to marketing. “I’ve tried email blasts to different industries, postcard mailings, and am a member of the Chamber of Commerce which, incidentally, had promised but never provided any leads. “I am not really targeting… Read More
How to create an effective strategy on LinkedIn
By Joan Stewart If you’ve just started networking on LinkedIn, the site can be a little intimidating. And you might be stumped about how to create an effective strategy on a site that’s so big. The best place to start is with LinkedIn’s three-step New User Starter Guide. It gives a quick summary, with links, to the… Read More
First webinar with our JV partner brings lots of questions
During our first webinar yesterday with one of our joint venture partners, Patsi Krakoff, participants submitted a lot of great questions. Here’s one: Q. “If I’m not supposed to be promoting on social media sites, then how am I supposed to sell anything?” A. Sell your expertise first by giving lots of great content. Offer… Read More
200+ want JV partnerships for new social media product
By Joan Stewart We knew that one of the biggest problems facing businesses was learning how to do social media. But we never realized HOW big until this week. More than 200 people are interested in joint venture partnerships to promote our new product, “Social Media Rx: Your 20-Minute Prescription for Cutting Through the Clutter, Chatter and… Read More