If you’re blogging, or you want to start a blog but you’re afraid you won’t have enough content, forget the binoculars! You don’t have to look far to find it. It’s all around you. The trick is to be aware of it, learn how to recycle it, and be willing to tweak it, edit it, and repurpose… Read More
19+ story ideas to generate publicity, PR for your business
If you’re looking for publicity from bloggers or traditional media but can’t think of an idea to pitch to them, here’s a quick way to find several. Longtime Publicity Hound Norman Lieberman reminded me about this yesterday when he emailed me to see if I had a list of questions that Publicity Hounds can ask themselves, designed to… Read More
Facebook makes it easier to reply to wall comments via email
By Joan Stewart If you’re a Facebook user, you might rely on email messages from Facebook, like I do, to let you know when someone has commented on your wall. That’s a nice feature. But if you want to keep the conversation going, you have to drop what you’re doing, log into Facebook, and then respond to… Read More
The Missing Marketing Tool
The Publicity Hound’s Tips of the Week Issue #487 Jan. 12, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The Missing Marketing Tool 2. Ban This Cliche 3. How to Attract PR Clients 4. Promoting a Book for Associations 5. Help This Hound 6. Hound… Read More
30 PR experts you should follow on Twitter
I’m thrilled that I made the list of 30 PR experts you should follow on Twitter, compiled by eReleases, the press release writing and distribution service. Here are several things you can learn from lists like this: I’m not quite sure how the list was compiled, but I’ll bet somebody searched Twitter for “PR expert.” That… Read More
Author needs help marketing a book of religious stories
From Bonnie Stuempfig of Waukesha, WI: “I wrote a book, Heavenly Connections, a soft-cover spiral-bound book, and hoped to sell it mostly at my church and other area churches, but there seems to be a ho-hum attitude despite the fact that I’m already a published writer and the stories are uplifting and entertaining. “They include… Read More
3 business blogging tips to save time—even if you hate writing
If you aren’t blogging yet, or you’re looking for shortcuts to save time and blog more frequently, here are three ideas to get you started: 1. Can’t write? Then talk! Too many people don’t blog because they can’t write, or it takes them too long to write well. The solution? A small tape-recorder. When an… Read More
Facebook Redesign: Don’t Panic
The Publicity Hound’s Tips of the Week Issue #486 Jan. 6, 2010 Publisher: Joan Stewart ========================================= “Tips, Tricks and Tools for Free Publicity” In This Issue =================================== 1. Facebook Redesign: Don’t Panic 2. New Year’s Resolutions for Bloggers 3. Still No Gravatar? 4. A Dozen Ways to Use My Free Ebook 5. Promoting Absorbent… Read More
Help a publisher promote a book to volunteer board leaders
Linda Alexander of Pitman, NJ, writes: “I work for an association management and publishing company, and we have just published the book Mentoring the Stars: A Program for Volunteer Board Leaders. “The book is designed to help new board members on association boards understand their new roles and learn the skills and competencies they need… Read More
12 ways to use my free ebook of publicity tips
Have you claimed your copy of “The Best of The Publicity Hound’s Tips of the Week of 2009” yet? It not, grab it here. You’ll find the 26 tips that generated the most response from readers of “Craigslist: A Valuable Publicity Tool.” last year. I give away this ebook each year, and my readers eagerly look… Read More