The Publicity Hound’s Tips of the Week Issue #491 Feb. 9, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================== In This Issue =================================== 1. More Facebook Changes, Ugh 2. Radio Show Needs Guests 3. A Year’s Worth of Promotion Ideas 4. Corporate Sponsors & Social Media 5. Promoting a… Read More
Graphic artist needs ideas for promoting book video business
Jenni Bowring-McDonough of St. Paul, MN, writes: “My husband, Tim McDonough, is a graphic artist who is now producing book trailers at Standard Book Videos. “Because I work in publishing, I introduced him to our president who hired Tim to design several trailers (book videos) for us. That’s… Read More
Don’t let PR clients insert damaging info into press releases
If you’re a publicist or PR pro and write press releases for your clients, you’re making a big mistake if you let your clients determine exactly what the final version of a press release will say—particularly if that release is being sent to the traditional media. Of course, they should read it for accuracy and… Read More
Don't be anonymous at social media sites–use a gravatar
By Joan Stewart When you go to a blog, call up a post and see a comment that’s accompanied by an illustration of what appears to be a pawn on a chess board, or just a gray square where there’s supposed to be a photo, don’t assume that the person who posted the comment necessarily… Read More
Huffington: ‘Blogs more effective than press releases’
If you had to choose one or the other, which would you choose: a blog or press releases? Arianna Huffington, cofounder and editor-in-chief of The Huffington Post, says a blog is more powerful. Her comments appear during a Q&A interview in the Febuary issue of PR Week. The magazine asked if PR pros were reaching out to offer rebuttals… Read More
When Google Speaks, Listen
The Publicity Hound’s Tips of the Week Issue #490 Feb. 2, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. When Google Speaks, Listen 2. Five Blogging Must-Haves 3. LinkedIn Recommendations 4. For Authors & Publishers Only 5. A Book on Inappropriate Touching 6. Help This… Read More
‘Refired Not Retired Day’ needs promotion ideas
Phyllis May of Key West, FL, writes: “March 1 is my day in Chase’s Calendar of Events. It’s ‘Refired not Retired Day’ and it’s also the title of my book. It’s a humoprous book that shows people how to make the most of life after retirement. “Might your Publicity Hounds have suggestions for things I can suggest for… Read More
6 ways to use the Newspaper Map of the World
Several readers wrote to say they loved the item in last week’s ezine regarding the Newspaper Map of the World, the interactive map at the Newseum in Washington, D.C. that shows headlines in today’s newspapers in hundreds of countries. When you place your cursor on a particular city, you’ll see headlines for today’s newspaper. If you… Read More
Find social media frustrating? You’re not alone
By Joan Stewart The next time you’re trying to figure out how to do something on Facebook, and after an hour of struggling you feel like you’re the only one in the world who doesn’t “get it,” rest assured that you’re not alone. Jonathan Lansner and Jeff Collins, who write a real estate column for… Read More
Pittsburgh PR company + social media = A virtual intern
By Joan Stewart When college student Miles Ritenour attended a job fair last year and learned that WordWrite Communications, a small PR firm in Pittsburgh, Pa., was looking for a virtual intern, he knew he wanted the job and did everything possible to get it. Ritenour already had met Paul Furiga, president of the firm, but he… Read More