How has my free ezine, “The Best of The Publicity Hound’s Tips of the Week,” changed your life or your business? That’s the question you should answer if you want to win $500 in products or consulting services from me. Why $500? Because I’m doing this to promote Issue 500 of my newsletter, which I’ll… Read More
4 percent of tweets recommend or criticize products
By Joan Stewart At first glance, it doesn’t seem like a lot, but a new study shows that 4 percent of the posts on Twitter include recommendations or complaints about a product. The study, done by TextWise, analyzed the content of 8.9 million tweets posted by 2.6 million unique users. An analysis of 1,000 tweets it… Read More
Free White Paper for recruiters can help anyone who tweets
You don’t have to be a recruiter to find a treasure trove of Twitter tips in the free White Paper “Twitter for Recruiters: How to Minimize Your Time & Maximize Your ROI,” from Arbita. Twitter newbies will learn the basics like how to optimize their profiles, what to tweet and not tweet, how to quickly… Read More
How Topsy Can Help Your Blog
The Publicity Hound’s Tips of the Week Issue #496 March 16, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How Topsy Can Help Your Blog 2. Out of Sight, Out of Mind, Out of Luck 3. What Publicity Superstars Know 4. When Your Links Won’t… Read More
How can I promote issue Number 500 of my free newsletter?
Almost every Tuesday during the last decade, my readers and I have been sharing our best tips in “Craigslist: A Valuable Publicity Tool.” If it’s Tuesday, and it’s Christmas, the ezine arrives via email on Christmas Day and the other 51 weeks of the year. On April 16 this year, I’ll published Edition Number 500,… Read More
How to generate publicity from Pi Day
Piggybacking publicity onto popular or obscure days, weeks and months of the year is one of the easiest ways to find your way into the media, and I give lots of examples in my ebook, How to be a Kick-butt Publicity Hound. Here’s one of the more obscure days of the year. It’s Pi… Read More
Pros & cons of using Facebook, Twitter geo-location features
Any day now, you’ll be able to let your Facebook friends and Twitter followers know where you are when you post status updates. Daniel Ionescu’s article in PC World says Facebook will start adding friend location starting next month, though it’s uncertain exactly how this will work. Twitter turned on its feature briefly this week and… Read More
How engaging is your blog? 17 metrics to measure
Measuring the effectiveness of a publicity campaign is one factor that separates the true Publicity Hounds from the Publicity Pups. If you have no way of measuring the success of a press release you’ve posted online, then why are you posting it? The same with your blog. My friend Don Crowther, an Internet marketing expert… Read More
The Next Big Thing: Mobile
The Publicity Hound’s Tips of the Week Issue #495 March 9, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The Next Big Thing: Mobile 2. Time-saving Blogging Tips 3. Social Media Cheat Sheet 4. Marketing a Lifestyle for Boomers 5. Help This Hound 6. Hound… Read More
Ideas needed on how to promote an expert on mold
Susan Murphy of Pleasant Ridge, MI writes: I’m looking for some interesting avenues in which to promote our client, an environmental scientist who specializes in toxic mold education, detection and remediation. Connie Morbach, M.S. CHMM CIE, is a respected national authority in indoor air quality (IAQ) who has performed over 10,000 residential/commercial air tests and… Read More