If you hate writing press releases and you’d rather hire someone to write one for you, you need to know exactly what the fee includes. Michelle M. Wicmandy interviewed me for an article on online press releases in the May 2010 issue of Website magazine. I gave her this list of questions you should ask… Read More
Tips for updating your LinkedIn profile
By Joan Stewart Too many of us build out our LinkedIn profile, and then once we see the blue bar that says “100% profile completeness,” we forget to return to it periodically for updates. An article by Elaine Varelas at Boston.com offers several tips that are especially pertinent to anyone who has lost their job,… Read More
What’s New in In-flight Magazines
The Publicity Hound’s Tips of the Week Issue #498 March 30, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. What’s New in In-flight Magazines 2. $500 for Best Publicity Success Story 3. 7 Ways to Promote Yourself on Radio/TV 4. Be My Guest at Mobile… Read More
75 sample press releases available in free ebook
If it’s time to write a press release, and you don’t know where to start, it’s sometimes easier if you have a few good sample press releases to eyeball before you start typing. You’ll find 35 industry-specific releases and 40 occasion-specific releases in the ebook The Big Press Release Book. Mickie Kennedy of eReleases.com, a… Read More
How Einstein Bros. Bagels exploded its Facebook fan base
If you couldn’t access the article I mentioned in Tuesday’s newsletter about how Einstein Bros. Bagels is using its Facebook Fan page, it’s because Ragan Communications moved the article to its paid membership site after 48 hours. I begged them to keep it in the public area of their site, and they agreed. The article… Read More
Employees, trying something new at work? Let columnist know
Are you trying something new at work? Mildred L. Culp, who writes the syndicated column WorkWise, needs employees who are trying something that doesn’t involve software or social media. If you’re a business owner, pitch your employee. If you’re a publicist, pitch a client. WorkWise is syndicated from The Miami Herald to Modesto (CA) Bee. … Read More
Spirit in-flight magazine wants photos of your dog
If you live in or near a city served by Southwest Airlines, your dog’s photo could be included in the June issue of Spirit, the airlines’ in-flight magazine. Send snapshots taken of your dog, near Southwest destinations, and upload or snail-mail them to the magazine. The best ones will be printed in the June issue,… Read More
Help Texas border town promote itself despite violence nearby
Nancy S. Millar, director of the convention and visitors bureau in McAllen, Texas, writes: “I have a doozy. Our great little city in the southernmost part of Texas is on the border with Mexico, which is having terrible problems now with violence, though we’re fine on this side of the border. But that’s not what… Read More
Health Care Bill Hangover
The Publicity Hound’s Tips of the Week Issue #497 March 23, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Health Care Bill Hangover 2. $500 for Best Publicity Success Story 3. What Publicity Superstars Know 4. Mobile Markeing Questions Answered 5. Media Leads 6. Help… Read More
Help a PR expert promote her social media services
Jennifer Melnick Carota, aka The Gift Therapist, of Pittsburgh, Pa., writes: “I have recently launched a new business, Virtual PR 101, that specializes in affordable social media marketing strategy, promotion, and coaching for small businesses and nonprofits. “Services are provided a la carte, and range from basic blog set-up to the full development and… Read More