Chambers of commerce can use social media to promote activities such as their members’ open houses. (Shutterstock photo) By Joan Stewart Local chambers of commerce are always looking for new ways to add value for their members. That’s why social media sites are perfect for them. Here are nine ways chambers can use these sites: Create a… Read More
10 magic questions to hook the media
The next time a journalist is interviewing you, or a blogger is interested in an idea you’re pitching, ask this question: “Do you need other sources?” They love that question because it shows you’re trying to make their job easy and you don’t want to hog the media spotlight. If you can provide a name,… Read More
Calculate the value of your Facebook Fan Page
Maintaining a Facebook Fan Page is a lot of work. You need to attract targeted fans who care about your topic. You must consistently provide compelling content. And you should respond to every person who responds to you. So how much is all this work really worth? Find out with the Social Page Evaluator, which… Read More
The biggest missed opportunity on LinkedIn
By Joan Stewart If you’re on LinkedIn, you’re passing up the chance to create “Google juice” if you aren’t paying attention to the way you link to your website, blog and social media sites from your LinkedIn profile page. You can display up to three website links on your Profile. Website titles can and should… Read More
No More ‘Spray and Pray’
The Publicity Hound’s Tips of the Week Issue #504 May 11, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. No More ‘Spray and Pray’ 2. Why You Need a .info Website 3. 100 Retweet Targets 4. Associated Press Stylebook 5. Promoting an Ebook 6. Hound… Read More
Syndicated columnists need sources; you can be one
Syndicated columnists can be valuable connections for a publicity campaign because they have such a far reach. To find them, you can do your homework, consult media directories and search online for columnists who cover your topic. But don’t forget about the free and fee-based services that can feed you leads several times a day… Read More
5 Facebook Security Dangers
The Publicity Hound’s Tips of the Week Issue #503 May 4, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 5 Facebook Security Dangers 2. Press Release & Pitching Problems 3. State of the Plate Survey 4. Webinars & Teleseminars 5. Promoting Job Training 6. Help… Read More
Wanted: Tips to publicize ebook for college students
Katie Schwartz Chattanooga, TN, asks: “What are some ways to reach education reporters, or parents of students about to enter college? “I have written an ebook called Portable Parent for parents and college students, with advice the students need on life skills such as time and money management, as well as much more. Parents download… Read More
9 of 10 pet owners say ‘I love you’ to their dogs & cats
If you have a dog or cat, I’m betting that, at least once, you’ve looked it in the eyes and said “I love you.” That’s because a clever survey by Iams, the pet food company, showed that 91 percent of customers it contacted several years ago admitted whispering those three little words to their furry… Read More
Create Link Bait
The Publicity Hound’s Tips of the Week Issue #502 April 27, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Create Link Bait 2. Nonprofits, Beware 3. Write a Book Quickly 4. Webinars & Teleseminars 5. Shortcuts for a Harpist 6. Help This Hound 7. Hound… Read More