Dr. Shawn Messonnier, a veterinarian and award-winning author from Plano, Texas, writes: “I would love ideas from other Hounds on how to promote my new line of certified organic pet shampoos. “They’re currently available online only at http://www.drshawnspetorganics.com but should be available at retail outlets sometime next year. “I’d like to reach as many… Read More
How are you venting constructively about failed bail-out bill?
Publicity Hounds, what are you doing to let off steam the day after the bail-out bill failed? Taking surveys at your blog? Organizing a telephone tree to call your representatives in Washington? Writing letters to the editor? Are you creating and uploading videos that show you so angry that the veins in your neck are eyes are… Read More
How to choose your profile photo for social networking sites
If you’re strapped for cash and can’t afford a professional photographer, and you need a photo because you want to promote something on Facebook or another social networking site, what’s the next best alternative? The Milwaukee Journal Sentinal offers tips from three professional photographers on how to capture the right image. Each has a Facebook… Read More
Can journalists and consumers find you on Google?
If journalists and consumers are using Google to find someone with your expertise, and you’re not on the first page of the search results, they may call one of your competitors who ARE in one of the top three positions on the most popular search engine. Like Adam Armbruster who is #1 on Google for “TV advertising… Read More
Writers, follow these 9 photography tips to sell your photos
If you sell freelance articles to newspapers or magazines and you’d like to make a little extra money selling accompanying photos, but you’re a lousy photographer, this is your lucky day. I just got off the phone with Linda Martin, production coordinator for Shotgun Sports Magazine, who told me that she had a frustrating day… Read More
Pitching ‘All Things Considered’? Pitch while the story is hot
If you’re pitching National Public Radio’s “All Things Considered,” Carol Klinger, associate editor, who has worked for NPR since 1995 and fielded thousands of pitches, says you must remember that this show deals with breaking news, not mostly feature-oriented stories that are the mainstay of other NPR shows. Here are her pitching tips. Pitches she hates: Get… Read More
Inexpensive gifts will be in demand for holiday gift guides
With the economy hanging by a thread, this could be one of the grimmest retail holiday seasons in decades. That means editors of consumer gift guides will be on the lookout for press releases and photos featuring inexpensive gifts such as calendars, picture frames, jewelry, CDs, books, scrapbooks and even kitchen utensils. (Who in the world would feature… Read More
Include special-interest weeklies in national publicity campaigns
In yesterday’s ezine, The Publicity Hound’s Tips of the Week, I wrote about how Publicity Hounds should rely on weekly newspapers more than ever, now that several dailies are eliminating their zoned editions because of mounting financial pressures. It wasn’t until today that I remembered a fabulous article in the May/June 2000 issue of The… Read More
Gift expert needs product ideas for Pittsburgh Women’s Expo
Jennifer Melnick Carota of Belle Vernon, Pennsylvania writes: “I am an expert bargain shopper and ‘give-ologist’ known as the Gift Therapist. I have a ton of fun teaching folks how find fabulous gifts on a shoestring budget. “I recently combined all of my bargain shopping tips and gifting advice into my first book titled ‘Shop… Read More
Perez Hilton’s 3 tips for a profitable blog
Perez Hilton, the Hollywood gossip blogger named the #1 most influential “web celeb” by Forbes.com, tells Martha Stewart his top three secrets for creating a profitable blog. He blogs several times a day and gets an astounding 9 million visitors to his blog each day. Advertising at the site has made him a millionaire, although he won’t tell Martha… Read More