The Publicity Hound’s Tips of the Week Issue #511 June 29, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== ADV: Why agonize when you can energize & italicize your bio with “Bio Whisperer” Nancy Juetten’s expert help? http://www.mainstreetmediasavvy.com/rent-a-brain =================================== In This Issue =================================== 1. Booze + the Media = Trouble… Read More
The Stealth Interview
The Publicity Hound’s Tips of the Week Issue #510 June 22, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== ADV: Why agonize when you can energize & italicize your bio with ‘Bio Whisperer’ Nancy Juetten’s expert help? http://www.mainstreetmediasavvy.com/rent-a-brain =================================== In This Issue =================================== 1. The Stealth Interview 2. Blog Effortlessly… Read More
Bad advice from Copyblogger on time spent blogging
By Joan Stewart Copyblogger is one of my very favorite resources to learn about blogging, writing and sales copy. But a post written by Jonathan Morrow, 20 Warning signs That Your Content Sucks, does a disservice to beginning bloggers and could easily turn them off forever to blogging, one of the very best ways to… Read More
7 places to stay off the sauce if reporters are present
Journalists and booze don’t mix. Just look at what happened to Gen. Stanley McChrystal, who was dumb enough to let an investigative freelancer for Rolling Stone into his inner circle and conduct a tape-recorded interview—over drinks. Never, ever drink while interviewing with a reporter. That’s a lesson in Interviewing 101 and keeping the media… Read More
Columnist needs psychologist to comment on stress
Dr. Mildred Culp, a syndicated columnist, is looking for a psychologist to interview who hasn’t been featured in her WorkWise column. “You’ll be asked to comment on coping mechanisms people develop in workplaces with overwhelming stress. The comment will be featured in a well-respected major daily, the Knoxville News-Sentinel, in Tennessee. This particular column already… Read More
How to answer a media leads query & prompt a reporter to call
The free media leads services that connect journalists with sources can be a valuable tool in your publicity campaign, but only if you know the right way to answer a query and convince the journalist to call you. Otherwise, these services—PitchRate.com, Help a Reporter (HARO) and Reporter Connection—can be a huge time suck, particularly if… Read More
How to find journalists online and wow ’em with your pitch
The next time you want publicity, do two things that 99 percent of the other people who want publicity fail to do. First, vow that you won’t use the “spray and pray” technique. That is, spraying the same one-size-fits-all pitch or press release to dozens or even hundreds of journalists, and then praying they’ll… Read More
How to accumulate recommendations on LinkedIn
By Joan Stewart When you go to LinkedIn to check out someone’s profile, do you scroll down the page and check to see how many recommendations they have? I usually do. That’s a pretty good barometer of the quality of someone’s work and, in some cases, the depth of their expertise. One of your goals… Read More
Definitions of advertising, promotion, publicity and PR
If you work in PR, and you’re trying to explain to somebody what you do, and they look at you with a blank stare, explain it this way: “If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday,’ that’s advertising. If you put the sign on… Read More
LinkedIn’s Badge of Honor
The Publicity Hound’s Tips of the Week Issue #509 June 15, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ ========================================== ADV: Why agonize when you can energize & italicize your bio with ‘Bio Whisperer’ Nancy Juetten’s expert help? http://www.mainstreetmediasavvy.com/rent-a-brain =================================== In This Issue… Read More