News is breaking all around you. Here are 6 tips on how to generate publicity from breaking news. Update: We’ll be discussing these tips and many others during the webinar “How to Tie Your Story Pitch to Breaking News and Make the Media Interview YOU” tomorrow, Wednesday, July 21. 1. The local angle. If you’re… Read More
Make Friends or Make Money?
The Publicity Hound’s Tips of the Week Issue #513 July 13, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Make Friends or Make Money? 2. Tie Your Pitch to Breaking News 3. Last Chance to Get Onto for “Oprah” 4. Fatal Email Marketing Mistakes 5.… Read More
American Way magazine searching for Road Warriors
Attention speakers, trainers, sales people or anyone who feels like they spend most of their life in an airplane. You could be one of the winners of the 9th Annual Road Warriors Contest, sponsored by American Way, the inflight magazine of American Airlines. The Grand Prize winner will take home 2 million Hilton Hhonors® Bonus Points, 1… Read More
Why holding a press conference can backfire
You win an industry award and you’re so tickled that you can hardly wait to call a press conference. Problem is, you’re only one that’s excited. Your publicist, in fact, is reluctant, because she thinks a press conference sounds, well, so old-fashioned. That’s what happened this week to a publicist who’s one my readers. Her… Read More
3 email marketing mistakes that can kill your business
If you use email to market, here are three mistakes that can get your business closed down–fast: 1. Buy or rent a list. Because the people on the list have not given you permission to email them, they might complain to your Internet service provider or email management company that you’re spamming. And… Read More
Connect with journalists through media leads service
By Joan Stewart Social media sites like Twitter and Facebook are one of the best places to find journalists because more than half the journalists surveyed have said they use these sites to look for sources. Another place to connect with them is through free media leads services like Reporter Connection. The service,… Read More
Fast Company Wants Your Photo
The Publicity Hound’s Tips of the Week Issue #512 July 6, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== =================================== In This Issue =================================== 1. Fast Company Wants Your Photo 2. Piggyback onto the Heat Wave 3. Start Your Online TV Show Quickly 4. Create a Memorable Tagline 5. Bad… Read More
Fast Company wants your photo for its November issue
Fast Company magazine wants to include your photo in the November 2010 issue, as part of a neat project it calls the “2010 Most Influential People.” This is a terrific chance to generate publicity from a magazine with a circulation of more than 538,000, as well as knowing how influential you really are. If you’re… Read More
Moderate comments at your blog using these 7 tips
By Joan Stewart One of the most frequent questions from beginning bloggers is how to moderate comments. They’re afraid to allow comments “that criticize me or my company.” They don’t know whether to edit comments with a heavy hand, or not at all. Or whether to allow links to other people’s blogs and websites. And… Read More
Need a clever tagline? Learn from nonprofits Taggies contest
Taglines, those pithy one-liners that follow the name of an organization, can let people know within two seconds what your organization does and how it helps them. Yet too many companies don’t have a tagline because they can’t think of something clever. If that’s you, Nancy Schwartz’s 2010 Tagline Contest for Nonprofits will inspire you.… Read More