The Publicity Hound’s Tips of the Week
– Issue #1295 Feb. 5, 2019
- How to Get into Oprah’s Magazine
- Why Speakers Shouldn’t Stress Topics
- 50 Book Reviewers for Your Genre
- Hound Video of the Week
By the time you’ve published your long-awaited book, you’re ready to keel over from exhaustion. There’s little gas left in the tank to launch an aggressive campaign that pitches those all-important book reviewers, the critics who help readers decide whether to buy your book. It can take you weeks to track down bloggers, journalists and… Read More
Everybody’s buzzing about the Jeff Bezos divorce which could become the most expensive in history. That means it’s a perfect opportunity to piggyback onto it and offer your expert commentary, background and story idea on some aspect of this bombshell. This is known as newsjacking, a term coined by PR expert David Meerman Scott. As… Read More
If you’re trying to get publicity but, so far, nothing you’ve done has worked, it could be because you’re doing the same things most other Publicity Hounds are doing. You might be sending long, lousy pitches to journalists, using a boring subject line. Or maybe you’re not pitching at all. Instead, you’re waiting for THEM to… Read More
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