The Publicity Hound’s Tips of the Week
– Issue #1275 Nov. 13, 2018
- 46 Big Websites Want Content
- How to Repurpose 5-Star Book Reviews
- How to Promote Small Business Saturday
- Hound Video of the Week
Why I Love Email Interviews with Journalists (You Should Too)
If you subscribe to HARO, the free media leads service that sends you dozens of queries from working journalists three times a day, you’ve probably seen requests from reporters who want to use email, and not the telephone, to interview sources. You might think that your time would be better spent with someone who wants… Read More
7 Ways to Promote Small Business Saturday on Nov. 24
It’s wedged between Black Friday and Cyber Monday, a day set aside by American Express to encourage people to shop locally. If you own a brick and mortar business, you have opportunities galore to promote Small Business Saturday for free. This year’s it’s celebrated on Nov. 24. Here are seven of my favorite ideas: 1. Create… Read More
4 Ways to Find Newsworthy Topics
The Publicity Hound’s Tips of the Week
– Issue #1274 Nov. 10, 2018
- 4 Ways to Find Newsworthy Topics
- Do This if You Want National Publicity
- 13 Places to Speak & Meet Customers
- Hound Video of the Week
Tie Scientific Studies to Your Book
The Publicity Hound’s Tips of the Week
– Issue #1273 Nov. 6, 2018
- Tie Scientific Studies to Your Book
- How Election Results Affect You
- November’s Hot Media Topics
- Hound Video of the Week
Easy Year-end Article to Create
The Publicity Hound’s Tips of the Week
– Issue #1272 Nov. 3, 2018
- Easy Year-end Article to Create
- Tip for Repurposing Content
- New Money Website Needs Tips
- Hound Video of the Week
3 Free Resources for Newsjacking
The Publicity Hound’s Tips of the Week
– Issue #1271 Oct. 30, 2018
- 3 Free Resources for Newsjacking
- How to Grab a Glut of Local Publicity
- Nonfiction Writers Conference
- Hound Video of the Week
Include This Sentence in Your Pitch
The Publicity Hound’s Tips of the Week
– Issue #1270 Oct. 27, 2018
- Include This Sentence in Your Pitch
- A Sample Pitch for Authors
- Checklist to Launch/Relaunch a Website
- Hound Video of the Week
Brand Your Small Business with a Gusher of Local Publicity
If you’re new to promoting yourself, go after the low-hanging fruit first. That means pitching media outlets in your own community, joining online neighborhood groups like Next Door, and getting to know local bloggers, podcasters and freelance writers. After you feel comfortable interviewing, aim a little higher and go after daily and regional newspapers… Read More
How to Use Trade Shows for Publicity
The Publicity Hound’s Tips of the Week
– Issue #1269 Oct. 23, 2018
- How to Use Trade Shows for Publicity
- A Small Biz Guide to Facebook Chatbots
- Carve a Pumpkin for Publicity
- Hound Video of the Week