How do you feel when you see the name McDonald’s? In my mind, I see the Golden Arches. And I think “cheap, fattening food I can’t stomach.” Others love Mickey D’s because they know the Big Mac tastes the same, whether they’re eating it in Peoria or Paris. And that’s reassuring. How about this one?… Read More
Everything you do online—good and bad—is publicity
Everything you say online reflects on your reputation. By Phyllis Zimbler Miller Guest Blogger Everything you do online, from writing a book review on Amazon to leaving a comment on someone’s blog post, is publicity for you, your brand and your business. If you manage this online publicity well, you should be receiving positive… Read More
How to add social media consulting to your services
Attention PR and marketing consultants, and anyone who has clients who are confused about how to dip their toes into social media. You may be in an ideal position to add social media consulting to your line-up of services and generate another stream of income. Most of what I’ve learned about social media has been from… Read More
Five Killer Social Media Strategies
The Publicity Hound’s Tips of the Week Issue #515 July 27, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Five Killer Social Media Strategies 2. How to Get on Top TV Shows 3. Book Bloggers 4. Subject Lines That Scream “Open!” 5. Help This Hound… Read More
7 ways blogging makes you and your employees smarter
By now, you’ve probably read most of the arguments on why companies should be blogging. But here’s one you don’t read about very much. Blogging makes you smarter. And that goes for your employees, too, if they’re posting to your blog. Almost every time I write here, I do research, even if it’s simply Googling… Read More
Get the monkey off your back using VAs, subcontractors
If you’ feel like you can’t do it all, start pushing the monkey off your back by delegating some of your work—particularly the stuff you hate doing—to an assistant. A good virtual assistant and other subcontractors can free you up to concentrate on the strategies and tasks that bring in the money. But knowing where… Read More
N.Y. ‘dress better’ workshops for women need publicity ideas
Cathy Berger of Roslyn, New York, writes: I keep having to cancel events because I don’t have enough paid registrations. I have a live, hands-on “dress better” fashion company full of classes. Most are $36 for 90 minutes of instruction, and attendees can take individual courses whenever they are held, but they must be physically… Read More
How to write a guest post for my publicity blog
I love exposing readers of this blog to new viewpoints related to publicity, even if they disagree with mine. Topics can include anything dealing with traditional publicity to reviews for books and products that deal with publicity, online marketing, self-promotion or social media. I’m not interested in posts that aren’t related to those topics. Truth is,… Read More
A Poop-Free Zone
The Publicity Hound’s Tips of the Week Issue #514 July 20, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. A Poop-Free Zone 2. How to Follow Up 3. Five Social Media Tactics 4. Your Survey Questions Answered 5. Back-to-School Stories 6. Hound Joke of the… Read More
Commenting at blogs? Mention your expertise
Mickie Kennedy’s excellent post Blog commenting for PR–do’s and dont’s, reminded me about something that every smart Publicity Hound do. State your expertise whenever you comment. For example, if I’m commenting on a post about how to write well, I’ll start by saying…”As a publicity expert who worked as a newspaper writing coach for many years, I disagree… Read More