Joan Stewart

23 ways to find targeted media where you want publicity

When you’re starting a publicity campaign or creating a year-long media plan, remember that the “spray and pray” technique of pitching hundreds of media outlets with the same one-size-fits all pitch, and then praying that they will respond, doesn’t work. Instead, you need to define the target audience you’re trying to reach, create story ideas about… Read More

Betting on the Bush Tax Cuts

The Publicity Hound’s Tips of the Week Issue #521 Sept. 1, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Betting on the Bush Tax Cuts 2. Sales Leads from Your Blog 3. How to Get Onto Twitter Lists 4. Fun Ideas for a Pizza Shop… Read More

5 ways to be included on other people’s Twitter lists

When I hosted the recorded webinar last week on How to Use Twitter Lists & Directories to Promote Your Expertise and Build Your Brand, I encouraged participants to get onto as many Twitter lists as possible because lists are a powerful form of free advertising. One of my suggestions was to write a blog post telling… Read More

If you MUST stage a groundbreaking event, try this

You can lump groundbreaking ceremonies, check-passings and ribbon-cuttings into one category. They’re tired, lifeless events staged for the media and to stroke the organizers’ egos. Smart Publicity Hounds avoid them at all costs. But if you absolutely MUST have a groundbreaking event because your boss demands it, here’s a different twist on a tired theme. It’s… Read More

My New Twitter Strategy

The Publicity Hound’s Tips of the Week Issue #519 Aug. 24, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. My New Twitter Strategy 2. Why Can’t They Find You on Twitter? 3. Replay of Teleseminar for Authors 4. Important Deadline Today 5. Let’s Ban Groundbreaking… Read More

Italian restaurant in Texas hurting; needs marketing tips

Deborah Lott of Giddings, Texas, writes: “My husband and I opened a casual pizza and Italian restaurant in the small Texas town of Giddings, population 5,000, on Hwy. 290, a major highway between Austin and Houston. “We have been open for only six months and are having a hard time getting local residents to… Read More

How to turn a Golf Digest article into more publicity

When you land a big story in a magazine, it’s all too easy to become giddy with excitement, and miss doing the hard work necessary to “publicize the publicity” and turn one media hit into what can become multiple hits. Larry Jacobs reminded me of that a few days ago when he participated in the teleseminar… Read More

5 ways to use Twitter lists for PR, publicity

I’ve been inundated with questions from Publicity Hounds about how to use Twitter lists. Lists are all the rage right now, for so many reasons. They save you time two major ways. First, they help you categorize, group and isolate the tweets of people within a specific industry, niche or topic so you don’t have to… Read More

Grade Your Online Presence

The Publicity Hound’s Tips of the Week Issue #518 Aug. 17, 2010 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http://publicityhound.com http://www.publicityHound.mobi http://www.publicityhound.net/ (Blog) http://www.publicityarticles.net (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. Grade Your Online Presence 2. TweetBeep Saves Time 3. Your… Read More