Mitchell Teplitsky of New York, NY writes: “I am self-distributing a documentary to the home video and institutional markets. “I do my own PR, but as one-man band, it’s too much. I’m thinking of trying to find an intern or PR firm pro bono. The benefit: They’ll get to work with and learn how to… Read More
Newspaper Closings? Ho-Hum
The Publicity Hound’s Tips of the Week Issue #442 March 17, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. Newspaper Closings? Ho-Hum 2. Thanks for Taking My Survey 3. A Handy Twitter Formula 4. Backgrounders Educate Reporters 5. ‘Window Shopping’ for a Retirement Home 6.… Read More
Gardeners, USAWeekend wants photos of giant fruits, veggies
It’s a strange time of year to be asking for photos of giant fruits and vegetables, but that’s exactly what USAWeekend magazine wants. Yesterday’s edition invites gardeners to mail photos of large specimens. The magazine will announce entries on its website and might even publish them in a book. Photos don’t have to be from… Read More
Rate Cards are for Dummies
The Publicity Hound’s Tips of the Week Issue #441 March 10, 2009 Publisher: Joan Stewart =============================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. Rate Cards are for Dummies 2. Use Twitter Hash Tags for Publicity 3. Promote Social Networking Sites Offline 4. Another Oversized Check–Ugh! 5. How to Promote… Read More
Retirement community needs marketing tips
Keri Gerlach of Greenfield, WI writes: “I’m the marketing director for Clement Manor, a retirement community. My biggest challenge is a limited budget and limited resources targeting long term care and assisted living. Not many folks are out there touring facilities until they have to, and given the economy, most are waiting even longer to… Read More
How to use Twitter hashtags for promotion, publicity
If you’re planning a special event like an industry convention or a speaking engagement, even a teleseminar, invite the Twitter community to buzz about it. At the opening session, announce from the stage or your teleseminar call that participants who tweet about the event should use a hashtag, and then tell them what tag you want… Read More
Business teaches green living, needs Earth Day angles
Colleen Schmid of Heathrow, Fla. Writes: “I’ve recently started a new business teaching families how to start going green in their homes. I go through their homes and, room by room, show them what things they can be doing to save on power and water bills as well as removing toxins. I will also begin… Read More
How About a Little Good News?
The Publicity Hound’s Tips of the Week Issue #440 March 3, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. How About a Little Good News? 2. It’s Square Root Day 3. 3 Teleseminars to Help You 4. The Advantage of Freelancers 5. Ugly Patio Furniture… Read More
Hiring a VA to book speaking gigs sends a bad message
Let’s see a show of hands. How many of you like receiving cold calls from people selling ink cartridges, aluminum siding or ads in your local Yellow Pages? That’s what I thought. That’s why a speaker should think twice about hiring an assistant or virtual assistant to cold call meeting planners. It sends the message, “I’m too important… Read More
You on a magazine cover? It’s not what you know; it’s who knows you
Landing on the cover of a magazine published by your trade association or professional interest group is a coup! Not because your peers are potential customers, but because it gives you enormous credibility in the eyes of people inside as well as outside your industry. If you’re itching to get onto the cover, Kirstin Carey shared… Read More