The Publicity Hound’s Tips of the Week Issue #446 April 14, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. Lighten Your Load 2. Where to Find Speaking Gigs 3. Tea Party Publicity 4. Use a Gravatar 5. Promote a Consignment Shop 6. Help This Hound… Read More
Financial advisors, use WJS section to market yourself
I passed along this tip to my financial adviser today and she loved it. “If I were you,” I said, “I’d grab the Wealth Manager special section inside Monday’s (April 13, 2009) Wall Street Journal. There’s a cover story on Seven Questions to Ask When Picking a Financial Advisor. Buy several issues and when meeting with prospective clients, show… Read More
Hate Twitter? Claim your username to protect your brand
If you hate Twitter or refuse to Twitter, do just one thing that will take no more than a minute. It will save you aggravation later if you change your mind and decide to join the millions of smart Publicity Hounds who are twittering. Go to Twitter right now and claim your username so no one else… Read More
Social media tips for building an email list and selling products
Gone are the days when we must bow at the altar of traditional media, genuflect, and then pray that they cover us. David Mathison, who worked in the traditional media in the 1990s as vice president of syndication for Reuters, the world’s largest internatonal news and television agency, calls what has happened during the last decade a “media renaissance.”… Read More
Furniture consigment shop in N.H. needs marketing tips
Karen Nardella of Conway, N.H. writes: “I am a sole proprietor who owns the Emporium Consignment Outlet and Home Staging Center, a consignment shop for high-end furniture in Conway, N.H. “I sell gently-used, high-quality, brand-name furniture such as Ethan Allan, and I pay the owner 55 percent of the sale. All the furniture is no… Read More
Like Rats on a Sinking Ship
The Publicity Hound’s Tips of the Week Issue #445 April 7, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue ================================ 1. Like Rats on a Sinking Ship 2. Google Measures Your Influence 3. Let ’em Know You Twitter 4. Before You Write a Nonfiction Book… 5. Advice… Read More
Massive Twitter directory lists tools, apps galore–bookmark it
One of the biggest frustrations with Twitter is staying on top of the hundreds of tools and apps that make Twittering faster and easier. When I hosted a teleseminar with Twitter expert Warren Whitlock last summer on How to Use Twitter to Amass an Army of Followers, Customers & Valuable Contacts—and Promote, he mentioned that there were hundreds of… Read More
Twitterers, do you ‘unfollow’ people who ‘unfollow’ you?
Dan Janal of Shorewood, MN, owner of PRLeads, writes: “I subscribe to UseQwitter.com which tells me when people stop following me on Twittter. “I recently became very active on Twitter and many people started following me—more than 400 in a week. However, UseQwitter now tells me that 20 people have stopped following me. “Was this a scam… Read More
Jill Cranford wins Kindle2 in Publicity Hound survey drawing
Jill Cranford, co-owner of Stone2Furniture in Livewrmore, Colo., a company that makes indoor and outdoor furniture from stone, is the winner of the Kindle2, Amazon’s wireless reading device. Jill’s name was chosen from all respondents who answered my Customer Profile Survey earlier this month. If her name sounds familiar, it might be because she submitted a Help… Read More
Nonprofits, Speak Up
The Publicity Hound’s Tips of the Week Issue #444 March 31, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================ In This Issue ================================ 1. Nonprofits, Speak Up 2. Journalists’ Blogs a Gold Mine 3. Social Media Sells Books, Products 4. Take a Survey at Your Blog 5. How to Promote… Read More