The Publicity Hound’s Tips of the Week Issue #531 Nov. 16, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Own “Seal of Approval” 2. Yahoo Launches Weekend Edition 3. USA Today’s Health Website 4. Publish an Ebook for the Kindle 5. Promoting a Writing… Read More
Publish an ebook for Kindle, fast: Free webinar 12/1
Three fast facts that show you why publishing ebooks for Amazon.com’s Kindle are such a big deal, especially if you’re an expert in your field: 1. The New York Times is now adding ebooks to its best-seller list. 2. For every 100 hardcover books Amazon is selling, it sells 143 Kindle ebooks. 3. Every ebook… Read More
Create your own ‘Seal of Approval’ for branding, publicity
The Good Housekeeping “Seal of Approval” has been reassuring consumers about product quality for more than a century. It’s one of the most recognized consumer emblems in the market today. Two years ago, the magazine added the Green Good Housekeeping Seal to help consumers identify products that are effective and environmentally friendly. What if you… Read More
Churches, claim your free social media platform
Looking for a social media site where members of your church can recruit volunteers, share prayers on the Prayer Wall, and announce the next Friday fish fry? Compete to win one of 28 remaining slots offered by The TableProject and your church can have its own platform immediately. How to Enter First, host a get-together like a potluck… Read More
Letters to the editor offer clues to articles you can write
If you’re dying to write for a magazine, and you want to suggest an article topic that the editor will embrace, start by reading the letters to the editor. That’s what Publicity Hound Judy Soccio did. She specializes in historic window treatments and wrote an article that takes up several pages in the December issue of Victorian… Read More
2 best cruise lines for beginning speakers
If you’re a new speaker, and you dream about doing what Daniel Hall does—trading your talents and speaking on cruise ships in exchange for traveling all over the world—you’d be smart not to even think about taking advantage of the best gig on the seven seas until you’ve bombed several times on dry land, learned… Read More
How to Use QR Codes for PR
The Publicity Hound’s Tips of the Week Issue #530 Nov. 9, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Use QR Codes for PR 2. Before You Speak on Cruise Ships… 3. Fun, Free Photo Tool 4. Promoting Garden Club Lectures 5. Help… Read More
Writing expert needs ideas for marketing online classes
This week’s “Help This Hound” question is from McKenna Donovan of Asheville, N.C.: “I’m the founder and executive director of To Write Well, which offers a wide variety of writing courses online. “Typically, the market includes professionals (journalists, lawyers, corporate communications officers), who need to improve their voice and style; and hobbyists, who are seeking higher… Read More
9 ways to use QR codes for PR, publicity & marketing
At first glance, it looks like a crossword puzzle that can appear almost as small as a postage stamp. It’s a QR code, short for quick response. And it can be one of the most valuable tools in your PR arsenal. QR codes, similar to bar codes that appear on packaged products, are used widely… Read More
So I’m in Fast Company this month? Big deal
I’d forgotten about Fast Company’s Influence Project until the tweets and emails started arriving last week, just after the November issue hit the streets. “Congratulations! Your photo is in the third row of The Influencer Project!” a friend wrote. I’d completely forgotten about the experiment, which started July 1, to identify the most influential person… Read More