Shane Gibson’s list of 20 social media tips under 140 charcters is a handy reminder for social media newbies as well as veterans. Reading the list, I thought of four common mistakes people are still making, based on the questions I’m receiving from people who read my newsletter and comment here. If you think of… Read More
Letterman’s Lesson
The Publicity Hound’s Tips of the Week Issue #455 June 16, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Letterman’s Lesson 2. Facebook Vanity URLs June 28 3. Give Away Food for Publicity 4. Let Corporate Sponsors Promote You 5. Promoting a Kosher Cooking Show… Read More
How should authors market a book on soft-sell marketing?
Judith Sherven and Jim Sniechowski of Las Vegas, Nev., write: “Already best-selling authors of five relationship books, we have turned our attention and expertise to soft-sell marketing. Our new book, The Heart of Marketing: Love Your Customers and They Will Love You Back, Morgan James Publishing, May 2009), already a best-seller at Amazon, promotes selling… Read More
Cheap PR tactics for independent restaurants
One of the best PR tactics is dirt cheap, and I’m surprised more businesses don’t take advantage of it: offering free meeting space. Banks do this all the time, and it’s particularly powerful for restaurants, which have been hit hard by the recession. In the latest issue of RunningRestaurants.com, PR pro Jenny Brooks offers this tip and… Read More
PR interns shouldn’t pitch the media on your behalf
Companies that want to hire a PR firm, or do their own publicity, can find some helpful suggestions in the Forbes.com article The Single Greatest Marketing Tool. One tip, however, is just plain wrong. The article recommends hiring a PR intern from a local college on the cheap, and then using that intern to deal with the press: “Mine… Read More
Facebook creates confusion with vanity URLs
If there’s a way to cause confusion for the masses, Facebook will discover it. That’s what’s happened within the last 24 hours. Facebook announced yesterday in its blog that users can start claiming their vanity URLs for both their Profile and Pages starting at 12:01 a.m. on Saturday, June 13. An alert reader of my ezine emailed me… Read More
Feed Me Bubbe
The Publicity Hound’s Tips of the Week Issue #454 June 9, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== In This Issue =============================== 1. Feed Me Bubbe 2. Mass Confusion on Facebook 3. Claim Your Facebook URLs Saturday 4. Media Lead for Small Biz Owners 5. Promoting a Holistic Business… Read More
Social media tips for restaurants, bars and nightclubs
If you own a restaurant, bar or nightclub, don’t miss the fabulous tips from Restaurants & Institutions on how to participate in social media. Senior editor Alison Perlik offers sound advice on how to do more than just create a presence on Facebook and Twitter. Her tips are so valuable that they can be used by the owners of almost any… Read More
‘Feed Me Bubbe,’ a kosher cooking show, wants publicity ideas
Avrom Honig writes: “My three-year-old web TV show Feed Me Bubbe, which features my Bubbe (Yiddish for grandmother) demonstrating how to cook a variety of kosher food, has received national media attention. “Of course, we’d like to receive more. Can your Hounds recommend the best ways to pitch a story about the show to the big food… Read More
Why Facebook’s vanity URLs beat the current alternatives
Several readers responded to the item I posted in yesterday’s publicity tips newsletter about how Facebook is expected to announce this week that it’s offering vanity URLs. “What’s the big deal?” one reader asked in an email. “Anyone can already do a short URL—yours would be http://profile.to/joanstewart.” She’s right. Facebook already has an application lets users adopt a short URL for… Read More