If you’re a man 60 or older and your career is taking on a striking new dimension, from a career change to national recognition, here’s a chance for some super publicity. Mildred Culp, who writes Workwise, a syndicated column, might want to interview you for a column. These people are disqualified: Women (already represented) Business… Read More
Michael Jackson songs won’t stop playing inside my head–help!
Ever since the news of Michael Jackson’s death, my brain won’t stop humming his songs. The news—and his music—are everywhere. I’m a huge Michael Jackson fan, and I’m devouring the musical tributes on cable. But enough is enough already. My sister says the same thing is happening to her. Some nights, it’s so bad she… Read More
Pasadena sewing instructor needs to target adults, kids
Cynthia Harvey of Pasadena, Calif. writes: “I am a fashion designer, sewing instructor and fashion career advisor. “I own The Sewing Studio in Old Town Pasadena, Calif., where I have fun teaching kids, teens and adults about the fashion industry and how to sew. “For almost two years, I have taught hundreds of students. My goal is to… Read More
Use social networking to market your product, service 10 ways
Thousands of people who are being downsized, right-sized and capsized during this bad economy aren’t waiting around for a job offer. They’re looking to the Web for their next career—and maybe even riches. Enter e-Riches 2.0–Next-Generation Marketing Strategies for Making Millions Online, a new book by Internet success coach Scott Fox. If you’re one of the victims of this… Read More
Retailer’s guide lists clever ideas for in-store promotions
If you’re a retailer who’s looking for some clever ways to do fun in-store promotions in this sluggish economy, and you’re on a tight budget, pick up a copy of A Retailer’s Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It’s part of her “How to do it Frugally” series. When it comes to marketing on a shoestring,… Read More
Online press releases: 8 powerful reasons to keep using them
With all the focus on social media, you’re probably scampering to create new content for sites like EzineArticles.com, Facebook and Twitter. You may be writing articles, creating tips lists, and offering quizzes. That’s great. But don’t make the mistake of abandoning online press releases, which is all too easy to do when you’re consumed with posting every… Read More
Would You Embarrass the Host?
The Publicity Hound’s Tips of the Week Issue #456 June 23, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Would You Embarrass the Host? 2. Gift Guides Stress Value 3. Write a Book in a Weekend 4. Brag About Publicity on Facebook 5. Promoting a… Read More
How can author market her book to interior design students?
Jeanette Simpson of Lakewood Ranch, Fla., writes: “I have just published my first book, From Interior Design Intern to Employee: How to be a Keeper (Including Tips from Those Who Hire.)” “It’s written specifically to help interior design interns transition from college to career. “Aside from social networking, contacting university design departments and all vendors,… Read More
Artists, explain your artwork with a Q&A sheet
The index: http://artmarketing.com/powerupwithpr/powerupwithPRtoc.html Another helpful tool for the media is a question and answer sheet—a Q&A. The Q&A will help the media understand your art better. For instance, Ray Bliss Rich, a Hillsboro, New Hampshire-based artist (www.sumi-art.com) explains his Sumi-e painting on his web site. His art form is not widely known… Read More
Squidoo to limit number of outbound links to the same domain
Starting July 20, Squidoo lenses will be limited to no more than nine outbound links to the same domain. What does this have to do with publicity? Plenty. Squidoo, a content-sharing site, is a great place to promote your expertise. Google views it as an authoritative site and gives it a page rank of 7/10. You… Read More