Cynthia Barnes of Fort Wayne, Ind., writes: “After moving to Fort Wayne, Ind., and being unable to find an African American doctor, I decided to create BlackHealthCareProviders.Org. “The site has a nationwide free referral service that helps consumers find black health care providers in their own neighborhoods. The challenges I face are getting the word out to enough doctors… Read More
When in Doubt, Tweet It
The Publicity Hound’s Tips of the Week Issue #459 July 14, 2009 Publisher: Joan Stewart =============================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. When in Doubt, Tweet It 2. Use Value in Your Pitches 3. Who’s Using Your YouTube Videos? 4. How to Look Like a Weasel 5. The… Read More
PR pros, how do you calculate the value of online publicity?
Cynthia Flash of Bellevue, Wash. writes this question in the Help This Hound section of the July 14, 2009 issue of “Craigslist: A Valuable Publicity Tool.”: “I’m looking for a way to put a dollar value on web hits I get for my PR clients. “For example, if a client is mentioned in a blog, is that worth… Read More
Artists, new book shows how to meet your PR goals
Lots of books on PR dole out advice on how to generate publicity, but few encourage the reader to take the next step needed to reach a particular goal. Power Up with PR—A publicity guide for artists by Jackie Abramian does just that. The 105-page softcover book (ArtNetworkPress, $14.95) is packed with information on how artists can claim their share of… Read More
Media interview? How to deal with a confused journalist
You’re being interviewed by a magazine reporter who clearly doesn’t understand the topic, despite your best efforts to explain it over and over again. What do you do? That’s what a graduate of The Publicity Hound Mentor Program asked me just now. “A staffer recently did repeated interviews with a magazine writer, and sent follow-up emails… Read More
How to Pitch a Yucky Topic
The Publicity Hound’s Tips of the Week Issue #458 July 7, 2009 Publisher: Joan Stewart =============================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. How to Pitch a Yucky Topic 2. Attention-Grabbing Phrases 3. Help Talk Show Hosts Find You 4. Nonprofits, Need Publicity? 5. Tips to Promote Sewing Classes… Read More
Help a farm promote therapeutic benefits of petting animals
Cathy Watson of Bostic, N.C., writes: “I am trying to get traffic to my website and teach people the therapeutic benefits of petting animals. “I’m also trying to sell farm tours for $5 a person and spread this message: Please educate yourself BEFORE you get that cute puppy, kitty or piggy. “I can’t take my animals… Read More
See a 60 percent sales boost with no new customers
Since joining StomperNet, the world’s largest membership site for Internet marketers, one of the most important things I’ve learned is to stop spending so much time chasing after new customers. That might seem counter-intuitive. But it’s true for me and it’s true for you, too. Many of us already have a group of loyal, responsive… Read More
How to launch a career as a paid speaker
If you use public speaking to promote your expertise and generate publicity, don’t believe what the naysayers tell you about how all speakers are suffering during this bad economy. The July/August issue of Speaker magazine, published by the National Speakers Association, features 25 men and women who are shaping the speaking profession. The “Who’s Hot?”… Read More
Feed Your Twitter Tribe
The Publicity Hound’s Tips of the Week Issue #457 June 30, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =============================== In This Issue =============================== 1. Feed Your Twitter Tribe 2. Avoid Excessive Links 3. Think Christmas in July 4. Another Facebook Annoyance 5. Reach Interior Design Students 6. Help This Hound… Read More