Jennifer Louden of Bainbridge Island, Wa. writes: “I’m a best-selling author and my last book, The Life Organizer: A Woman’s Guide to a Mindful Year, got a call back from an Oprah producer in March 2007. They called us saying, ‘We love the book but don’t know how to use it. We will be in touch.’ “Nothing since,… Read More
Measure your PR, publicity success these 3 ways
One of the biggest mistakes people make when measuring the success of a publicity campaign continues to be counting the number of newspaper clippings, or the number of page views, that result from a press release or promotion. But a pile of clips, or thousands of page views, don’t mean diddly. Instead, determine whether your campaign did one of… Read More
I See Your Name Everywhere’
The Publicity Hound’s Tips of the Week Issue #463 Aug. 11, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================= In This Issue ========================================= 1. ‘I See Your Name Everywhere’ 2. Share Your Best Food Nuggets 3. Use Receipts as Marketing Tools 4. Inflight Mags Want Your Events 5. Promoting Skirts… Read More
Authors, do these 2 things before writing a book
Here we go again. Yet another author who shall remain nameless emailed me this week asking for advice on how to market her new book and generate publicity for it. She says she’s “too close to it” and doesn’t know where to start. If you’re thinking of writing a book, I beg you to do two things before… Read More
Wanted: Testers for my publicity tips newsletter
I’m looking for about 10 Publicity Hounds to test my newsletter, The Publicity Hound’s Tips of the Week, before I start distributing it through AWeber, my new list management company, next week. If you’re on a Mac and you also use MacMail, Eudora or Entourage, I need you as part of my test group. What’s in it for you? Two free… Read More
Intranet software company needs publicity ideas
Martin Amm of Boston, Mass., writes: “Our company, adenin Technologies, Inc., provides a complete intranet suite for businesses. We also offer software that turns your existing intranet into web 2.0, including blogs, a Twitter-like app and more. “Employees communicate and interact with each other better using the intranet software. It’s a simpler and more user-friendly intranet than… Read More
No Junk for Granny
The Publicity Hound’s Tips of the Week Issue #462 Aug. 4, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================= In This Issue ========================================= 1. No Junk for Granny 2. How to Make Page 1 on Google 3. Pitch Back-to-School Stories 4. Promote Your Food, Wine Events & Blogs 5. I’m… Read More
Entrepreneurial moms need PR ideas for chair skirts
Suzanne Fox Sevel of Melbourne, Fla., writes: “I have a client in Atlanta, Ga., who just launched a new product called Scurtz: stylish, decorative skirts for chairs. They’re very upscale, and some people see them as an alternative to tablecloths or place settings as a unique way of decorating for guests. “They’re $49-$69 a pair and come in luxurious or traditional… Read More
Subscribe to my publicity tips? I don’t want to lose you!
I’m eternally grateful to the thousands of Publicity Hounds who read “The Publicity Hound’s Tips of the Week,” my free ezine, every week. You contribute incredible tips, helpful links, intelligent questions and doggone good dog jokes and videos, one of the most popular parts of the ezine. It’s time for me to change over to a AWeber,… Read More
How to land a corporate sponsor (even in a bad economy)
The never-ending dream of many authors, speakers, business owners and entrepreneurs is to have a giant corporation pluck them out of the mass of working stiffs and whisk them away to a life of luxury. They see themselves representing those big companies onstage at giant speaking events, at book signings that draw hundreds of readers at… Read More