Karma Bennett, a publicist for Ulysses Press, asks: “My company is publishing a compilation of zombie stories. It will be direct-to-trade-paperback, so I can’t get reviews in the leading periodicals that review fiction since it isn’t coming out in hardback. “Some, but not all, of the stories have never been printed before. The editor is… Read More
Distinguish yourself from your company in your LinkedIn profile
Your LinkedIn Profile Summary: How to Distinguish Yourself from Your Company By Brenda Bernstein The Essay Expert One of the biggest mistakes I see people make in their LinkedIn profiles is that they do not distinguish who *they* are from who their *company* is. I call this “conflating” yourself with your company. “Conflating” is a… Read More
Texting in the Dentist’s Chair
The Publicity Hound’s Tips of the Week Issue #467 Sept. 1, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Texting in the Dentist’s Chair 2. Pull Traffic to Your Blog 3. The Gift List is Back 4. Marketing a Beef Ranch 5. Help… Read More
Sept. 11 deadline looming for O Magazine pitches
Sept. 11 is the deadline for pitching your business woman’s success story, or your tips for women, for a special round-up of story ideas that will be presented to O Magazine editors and other top-tier media. Publicists for PitchRate.com, which connects journalists with people seeking publicity, will take the best 10 to 20 pitches and present… Read More
Indie filmmakers need tips for promoting Soviet Union movie
Maria Antonia of New York, N.Y., writes: “I volunteer for a small independent film company based in New York, NY. We recently completed filming for a feature film called ‘Under Jakob’s Ladder.’ “Set in the Soviet Union in 1941, it’s based on a true story about a man who was thrown into prison for praying… Read More
Sample Social Media Policy
The Publicity Hound’s Tips of the Week Issue #466 Aug. 25, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ===================================== In This Issue ===================================== 1. Sample Social Media Policy 2. Read Facebook, LinkedIn Blogs 3. Media Lead: O Magazine & Others 4. How to Repitch Oprah 5. Thanks for Feedback 6.… Read More
How can grass-fed beef ranch connect with target market?
Jeff Clear writes of Monument, Colo., writes: “I do the Internet marketing for Lasater Grasslands Beef, a grass-fed beef ranch in Colorado. “Our target audience consists of environmentally conscious people, moms who want to feed their families healthy beef, and people who have spent money on vitamins because they have already proven they will spend money on health. “Our beef is… Read More
Corporate social media policy needed? Here are samples
What do you do when you’re walking past the sales department in your company and you see a sales rep uploading a photo of him and his drunken buddies to his Facebook page? What about that strange guy in Receiving who tweets about all things Gothic and, occasionally, slips the name of your company into his weird… Read More
Feedback, Please
The Publicity Hound’s Tips of the Week Issue #465 Aug. 18, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================= In This Issue ========================================= 1. Feedback, Please 2. Huge Payoff for 15 Minutes a Week 3. Pitch Holiday Gift Guides Now 4. Promoting Intranet Software 5. Help This Hound 6. Hound… Read More
National Publicity Summit expected to sell out soon
The National Publicity Summit, the event that lets authors, speakers and experts pitch top-tier media outlets, is expected to close registration within the next week or two. It will take place Oct. 21-24 in New York City. Only 100 people will be chosen to attend. Steve Harrison and his staff provide training, pitching tips and even dress rehearsals for… Read More