Cheryl Muskus of Oak Creek, WI, writes: “I’m the owner of The CarmelRose, a floral shop, and I’m looking for ways to generate publicity in a very competitive market. “Even though our industry is hurt to a large extent when obituaries state ‘in lieu of flowers, the family suggests donations to…,” we’re trying to form relationships with… Read More
Learn how to pronounce names of radio/TV hosts, journalists
With so many international reporters and editors, TV producers and radio show hosts, it’s more important than ever that you pronounce their names correctly, particularly if you are appearing on their shows or pitching them by phone. Ditto for potential clients and bosses, or for audience members who you call on from the platform if you’re a speaker… Read More
Got Blogger Butt?
The Publicity Hound’s Tips of the Week Issue #475 Oct. 27, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Got Blogger Butt? 2. Rub Elbows with Editors 3. Tips from ‘Mars/Venus’ Author 4. How to Deal with Media Bias 5. Help This Hound; Win a… Read More
Help artist raise funds for legal defense; win a shovel mask
John T. Unger of Mancelona, MI writes: “My fire bowls, original art which I’ve been making since 2005, have been copied by a manufacturer. He is now suing me in federal court to overturn my existing copyrights and continue making knockoffs. “I have a strong case, a great lawyer and believe that if I can… Read More
Book on PR/social media perfect for wanna-be publicists
Occasionally, I’ll get a call from somebody who thinks it might be “fun and interesting” to be in the world of PR, or a publicist. But they don’t want to go back to college and spend more than $50,000 on a degree in PR or communications. So they ask me what the best way is to break into… Read More
Want a Bulldog PR award? Teleconference explains how to win
If you’re a PR firm or practitioner hoping to win a coveted Bulldog Award, you’ll have the chance to hear directly from three veteran judges on exactly what they’re looking for in a winning entry. Bulldog Reporter is hosting a free 60-minute teleconference at 1 p.m. Eastern on Tuesday, Nov. 3. It’s limited to the first 200… Read More
Avoid press release buzzwords—use press release keywords
The next time you write a press release, don’t let youself lapse into gobbledygook. They’re annoying, overused words most people wouldn’t use when they talk, but they don’t hesitate to use them when they write because buzzwords make their releases sound “important.” I’ve written before about aggravating words in press releases. In this week’s Daily Dog newsletter published by Bulldog Reporter, Ken Makovsky comments on the… Read More
Experts Research; Amateurs Guess
The Publicity Hound’s Tips of the Week Issue #474 Oct. 20, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Experts Research; Amateurs Guess 2. Estee Lauder’s Makeover Promotion 3. Balloon Boy Hoax 4. How to Penetrate Pittsburgh TV 5. Help This Hound 6. Hound Joke… Read More
How to thrive as an author, speaker, expert in any economy
The most successful authors, consultants, speakers and experts do one thing differently from most others. They figure out creative ways to spin their expertise into multiple products and services. Many of the most successful authors, for example, never intend to rely on income solely from their book, even if it’s a best-seller. That’s because they understand… Read More
PR pros, how would you deal with an editor on a power-trip?
Ivy Mendoza of Manila, Philippines writes: “My small PR firm just got an account that needs a lot of exposure in the lifestyle sections. The previous PR person had been sacked due to some anomalies which she was supposed to have committed while conniving with the client’s marketing department. “To neutralize the situation, the marketing people have… Read More