The Publicity Hound’s Tips of the Week
– Issue #1291 Jan. 15, 2019
- 20 Bad PR Habits to Break Now
- Write a Powerful Email Signature
- Today: How to Pitch in 35 Seconds
- Hound Video of the Week
Everybody’s buzzing about the Jeff Bezos divorce which could become the most expensive in history. That means it’s a perfect opportunity to piggyback onto it and offer your expert commentary, background and story idea on some aspect of this bombshell. This is known as newsjacking, a term coined by PR expert David Meerman Scott. As… Read More
If you’re trying to get publicity but, so far, nothing you’ve done has worked, it could be because you’re doing the same things most other Publicity Hounds are doing. You might be sending long, lousy pitches to journalists, using a boring subject line. Or maybe you’re not pitching at all. Instead, you’re waiting for THEM to… Read More
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