If you do free or paid speaking engagements, there are opportunities galore to get in front of audiences that need to hear whay you have to say. But some Publicity Hounds don’t quite know where to begin. In Friday’s issue of the SpeakerNet News ezine, Michael Schatzki said he wants to give a new hour-long speech he has created… Read More
13 ways to use royalty-free stock images in a PR campaign
If you can’t afford your own photographer, or you take lousy photos, or you hate creating graphics, use a stock photo service to enhance everything from press releases to media kits in a PR campaign. Royalty-free stock images can save you a lot of time and money trying to generate graphics on your own. Royalty-free means you… Read More
Bad press releases outed by journalists with blogs
In the old days, when we used typewriters to write press releases, and then snail-mailed the releases to the media, the worst that could happen would be that the media didn’t use our releases. Now that many journalists blog, the occupational hazards of bad press releases distributed online are multiplied. Send a crappy release and the journalist… Read More
How to Promote Your Experts
The Publicity Hound’s Tips of the Week Issue #479 Nov. 17, 2009 Publisher: Joan Stewar t========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Promote Your Experts 2. Pay Attention to Media Websites 3. Oprah/Palin Outtakes 4. How to Promote a Book on Autism 5. Help This Hound… Read More
8 ways public speaking produces multiple revenue streams
If you aren’t speaking about your area of expertise, you’re missing valuable opportunities and multiple revenue streams. Here are eight ways speaking pays, even if you stay in your own community and don’t want to hassle with packed airplanes, crummy hotels and crummier road food: Audience members have invited me to be part of their books.… Read More
Oprah’s producers blog & drop clues about what they like
If you’re dying to get onto Oprah, stop sending unsolicited books, press kits and other junk. Instead, spend some time reading the blog posts from the show’s 14 producers. Yes, they blog. Is it OK to contact them? You bet! Check out the invitation: If you read just one week’s worth of posts from producer “Caroline,”… Read More
How to Follow Up
The Publicity Hound’s Tips of the Week Issue #478 Nov. 11, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Follow Up 2. Predict Top Trends of 2010 3. Gary V’s 5 Commandments 4. How to Promote a Floral Shop 5. Help This Hound… Read More
Learn how to teach, sell & create products with teleseminars
If you’re not using teleseminars in your business, you’re missing a fabulous opportunity to amass a loyal following of people who want to hear what you have to say. With a lousy economy that leaves people reluctant to pay for hotels and airfare, teleseminars are an easy, inexpensive alternative to live events. They’re also a handy… Read More
Help mom of an autistic son promote her book on autism
Mary Ann Puckett from Oklahoma City, OK writes: “I am the author of a self-published book, ‘Take Him Home and Love Him/A Story of Autism and How to Cope with It’, which is currently on eBay and Amazon.com. I published the book in 2005 and have received orders from around the world. “It is a narrative… Read More
Undo the New Facebook Change
The Publicity Hound’s Tips of the Week Issue #476 Nov. 3, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Undo the New Facebook Change 2. Linking from Press Releases 3. Trunk or Treat & Thanksgiving 4. How an Artist Can Defend a Lawsuit 5. Help… Read More