Alissa Rothstein of Alissa Rothstein Design Studio in Woodbridge, NJ, writes: “I am a graphic/web designer, and I’m stuck when it comes to marketing. “I’ve tried email blasts to different industries, postcard mailings, and am a member of the Chamber of Commerce which, incidentally, had promised but never provided any leads. “I am not really targeting… Read More
How to create an effective strategy on LinkedIn
By Joan Stewart If you’ve just started networking on LinkedIn, the site can be a little intimidating. And you might be stumped about how to create an effective strategy on a site that’s so big. The best place to start is with LinkedIn’s three-step New User Starter Guide. It gives a quick summary, with links, to the… Read More
First webinar with our JV partner brings lots of questions
During our first webinar yesterday with one of our joint venture partners, Patsi Krakoff, participants submitted a lot of great questions. Here’s one: Q. “If I’m not supposed to be promoting on social media sites, then how am I supposed to sell anything?” A. Sell your expertise first by giving lots of great content. Offer… Read More
200+ want JV partnerships for new social media product
By Joan Stewart We knew that one of the biggest problems facing businesses was learning how to do social media. But we never realized HOW big until this week. More than 200 people are interested in joint venture partnerships to promote our new product, “Social Media Rx: Your 20-Minute Prescription for Cutting Through the Clutter, Chatter and… Read More
Trouble remembering social media passwords? Try KeePass
By Joan Stewart Remembering passwords to your website, blog and email program are hard enough. But if you’re participating in social media, it can be a nightmare, particularly since it’s a good idea to change them periodically. I’ve been using a great program called KeePass, the free, open source, lightweight and easy to use password manager. You can put… Read More
TV stations want readership participation
http://www.broadcastingcable.com/article/390681-Stations_Story_Meetings_Offer_Public_Option_.php
‘Tis the Season for Social Media
By Jeanne Hurlbert New survey results from ComScore tell a dramatic story about the influence social media is wielding this holiday shopping season–and it’s a story to which smart retailers are paying attention. The survey results estimate that social media has influenced fully 28% of holiday shoppers this year–that’s more than 1 in 4. Product… Read More
Your Bio: A Sleeping Pill?
The Publicity Hound’s Tips of the Week Issue #481 Dec. 8, 2009Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Bio: A Sleeping Pill? 2. Journalists Who Twitter 3. Corporate Sponsors Want You 4. Promoting Booklets About Aging 5. Help This Hound 6. Hound Video of the… Read More
Creator of the ‘Screaming Pillow’ needs marketing help
Gabrielle Yetter of Marblehead, MA, writes: “I recently launched my new company and produce The Screaming Pillow which is a pillow you scream into when you need to let off steam. “It came about after my sister and her baby were killed in a car crash many years ago and my mother was counseled by a bereavement… Read More
Offer 30-second spots featuring ‘how to’ tips for local radio
If you’re trying to get onto local radio stations, but you don’t have money to spend on advertising, offer the station free recorded 30-second spots filled with valuable how-to information their listeners will enjoy. Tie it into a month of the year that’s related to your topic, and you just might generate some valuable free exposure… Read More