Artists frequently make the mistake of failing to capture email addresses at their websites because they can’t think of anything to offer in return. That’s why I was gratified that on today’s preview call for the smARTist Telesummit 2010, the annual virtual extravaganza on how artists can market their work, artist Melanie Banayat asked: “What’s the best… Read More
Misnamed online media rooms can confuse visitors
If the media, bloggers or anyone else come to your website looking for the navigational button that will give them all the background information about your company, what will they find? If you’re trying to be clever and call that part of your website an “asset library” or “company press club,” visitors will find utter confusion, says publicity expert… Read More
Pitch Comics Artists
The Publicity Hound’s Tips of the Week Issue #488 Jan. 19, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Pitch Comics Artists 2. 9 Places to Find Blog Content 3. Write a Book in a Weekend 4. Promoting a Religious Book 5. Help This Hound… Read More
Artist needs tips for placing artwork on TV, movie sets
Consuelo Okdie from Tampa Bay, Fla., writes: “I’m hoping that you or one of your readers will be able to tell me how to get my artwork used as set decoration for TV or films. “My work is unique in medium and application as I am one of a very few artists using polymer clay to… Read More
Add comic strips to your PR campaign & pitch the artists
Every year since 2001, Rebecca Morgan and her cadre of volunteers have been going into the Willow Glen neighborhood in San Jose, Calif., just before Halloween and encouraging readers to give 6,500 of their “gently read” books to children in place of trick-or-treat candy. “Books feed children’s minds, while candy only feeds their cavities,” says… Read More
9 easy places to find content for your blog
If you’re blogging, or you want to start a blog but you’re afraid you won’t have enough content, forget the binoculars! You don’t have to look far to find it. It’s all around you. The trick is to be aware of it, learn how to recycle it, and be willing to tweak it, edit it, and repurpose… Read More
19+ story ideas to generate publicity, PR for your business
If you’re looking for publicity from bloggers or traditional media but can’t think of an idea to pitch to them, here’s a quick way to find several. Longtime Publicity Hound Norman Lieberman reminded me about this yesterday when he emailed me to see if I had a list of questions that Publicity Hounds can ask themselves, designed to… Read More
Facebook makes it easier to reply to wall comments via email
By Joan Stewart If you’re a Facebook user, you might rely on email messages from Facebook, like I do, to let you know when someone has commented on your wall. That’s a nice feature. But if you want to keep the conversation going, you have to drop what you’re doing, log into Facebook, and then respond to… Read More
The Missing Marketing Tool
The Publicity Hound’s Tips of the Week Issue #487 Jan. 12, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The Missing Marketing Tool 2. Ban This Cliche 3. How to Attract PR Clients 4. Promoting a Book for Associations 5. Help This Hound 6. Hound… Read More
30 PR experts you should follow on Twitter
I’m thrilled that I made the list of 30 PR experts you should follow on Twitter, compiled by eReleases, the press release writing and distribution service. Here are several things you can learn from lists like this: I’m not quite sure how the list was compiled, but I’ll bet somebody searched Twitter for “PR expert.” That… Read More