The Publicity Hound’s Tips of the Week Issue #583 Nov. 29, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Create a Top 10 List 2. Cyber Monday Sale Ends Tonight 3. Powerful Twitter Tip 4. Attract Kindle & Nook Readers 5. Promote a Microsoft Office… Read More
7 reasons to embrace nasty comments at your blog
If you blog and moderate your comments, how many times do you automatically delete the nasty ones, instead of just approving them? Do you delete comments you don’t like from your Facebook profile or Facebook page? How many times have you heard a retailer bellyaching that they don’t want a profile on Yelp, because somebody… Read More
Cool PR finds & other tweets from this past week
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. How to improve your Facebook marketing for the holidays http://ow.ly/7DjbU 50 tools that can help you write http://ow.ly/7BtSv The care and feeding of the press: Super tips from the… Read More
Black Friday Hooks
The Publicity Hound’s Tips of the Week Issue #582 Nov. 22, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Black Friday Hooks 2. My Own Black Friday Sale 3. Video Studio Taking Shape 4. How to Promote a Car Raffle 5. Help This Hound 6.… Read More
Author needs tips for promoting Microsoft Office book
Karin Rex of Lansdale, Pa., asks this week’s “Help This Hound” question: My book, Microsoft Office 2010 Demystified, was just published a few weeks ago. But the publisher is doing NO publicity for the book. The Demystified series is one of their best book series with over 100 titles! Obviously, I’ll need to toot my own horn, but how? The primary audience for this… Read More
5 reasons it’s OK to say “I don’t know” in interviews
The next time a reporter interviews you, and you don’t know the answer to a question, resist the urge to panic. Too many interview subjects think reporters expect them to know all the answers to every potential question. Reporters don’t. All they want is a good story. Here, then, are five reasons why it’s OK to say “I don’t… Read More
What Was Sandusky’s Lawyer Thinking?
The Publicity Hound’s Tips of the Week Issue #581 Nov. 15, 2011 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. What Was Sandusky’s Lawyer Thinking? 2. Worst Way to Monetize Your Blog 3. Publicity for Handmade Things 4. Your Own TV Show 5. Help This Hound… Read More
Wanted: PR ideas for car raffle, training for teen car racers
This week’s Help this Hound question is from Barbara Roy, a communications specialist in Oakland City, IN: “I need ideas on how to promote an upcoming charity car raffle in 2012 through the Mad Mac Foundation, a group that sponsors educational programs for at-risk youth. “Proceeds from the raffle will be used to get teenagers, who illegally race their cars… Read More
Media contact lists for PR people on a tight budget
Who wouldn’t love to be able afford the big, massive media contact database—the ones that cost thousands of dollars? But for sole proprieator PR people, or do-it-yourself Publicity Hounds, that’s usually out of the question. An inexpensive alternative is the collection of smaller lists offered by HandleYourOwnPR.com, a real bargain if you’re looking only for media who cover a… Read More
Create sound bites that the media find scrumptious
This guest post was written by author Marcia Yudkin, whose books include, Publicity Tactics and 6 Steps to Free Publicity as well as the new Kindle ebook, The Sound Bite Workbook. She lives in Goshen, MA. Visit http://www.yudkin.com for more information on her work. * * * Snagging an interview makes it possible for you… Read More