Piggybacking publicity onto popular or obscure days, weeks and months of the year is one of the easiest ways to find your way into the media, and I give lots of examples in my ebook, How to be a Kick-butt Publicity Hound. Here’s one of the more obscure days of the year. It’s Pi… Read More
Pros & cons of using Facebook, Twitter geo-location features
Any day now, you’ll be able to let your Facebook friends and Twitter followers know where you are when you post status updates. Daniel Ionescu’s article in PC World says Facebook will start adding friend location starting next month, though it’s uncertain exactly how this will work. Twitter turned on its feature briefly this week and… Read More
How engaging is your blog? 17 metrics to measure
Measuring the effectiveness of a publicity campaign is one factor that separates the true Publicity Hounds from the Publicity Pups. If you have no way of measuring the success of a press release you’ve posted online, then why are you posting it? The same with your blog. My friend Don Crowther, an Internet marketing expert… Read More
The Next Big Thing: Mobile
The Publicity Hound’s Tips of the Week Issue #495 March 9, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The Next Big Thing: Mobile 2. Time-saving Blogging Tips 3. Social Media Cheat Sheet 4. Marketing a Lifestyle for Boomers 5. Help This Hound 6. Hound… Read More
Ideas needed on how to promote an expert on mold
Susan Murphy of Pleasant Ridge, MI writes: I’m looking for some interesting avenues in which to promote our client, an environmental scientist who specializes in toxic mold education, detection and remediation. Connie Morbach, M.S. CHMM CIE, is a respected national authority in indoor air quality (IAQ) who has performed over 10,000 residential/commercial air tests and… Read More
Your dog can soon have its own Twitter account
By Joan Stewart By the end of the summer, your dog should be able to start sending messages from his own Twitter account. It’s called Puppy Tweets and it’s made by Mattel. The package includes a plastic tag with a sound and motion sensor that attaches to the dog’s collar. Connect the USB receiver to… Read More
Job-hunters, publicity-seekers: Wake up your boring bios
Boring bios are more potent than sleeping pills. Yet you read them all the time in people’s online press rooms, in their books, and even on the mini-profiles they write on their Twitter and Facebook pages. Sometimes job-hunters include a useless paragraph of incredibly dull information on their resumes. Publicity expert Nancy Juetten hates boring bios,… Read More
Why a press release and not just a blog post?
If you’re releasing a report on the state of your industry, what’s the purpose of writing a press release? Why not just post the information to your blog? In fact, why even bother with press releases? Can’t blog posts serve the same function? That’s what law firm marketing expert Kevin O’Keefe asked at Real Lawyers… Read More
NYC to give press passes to bloggers–Hooray!
If you’re a blogger and you’re covering news events in New York City, you’re now able to obtain a press pass. FishbowlNY reports that City Hall will now issue press passes to online journalists to cover events where the public is denied access. Under the proposed new rules, an applicant must show that he or… Read More
Five Places to Meet Journalists
The Publicity Hound’s Tips of the Week Issue #494 March 2, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http://www.publicityarticles.net/feed/rss/ =================================== In This Issue =================================== 1. Five Places to Meet Journalists 2. Google Eyes Facebook Updates 3. Media Lead 4. Marketing Sspeeches on anti-Semitism… Read More