Joan Stewart

Press Release Tip 70 Your Press Release SEO checklist Before you hit “send,” here’s a quick checklist of how to optimize your press releases for the search engines. Choose only one or two keyword phrases people use to find information about the product, service, cause or issue you’re writing about.  Choose a specific keyword phrase… Read More

Press Release Tip 71 Use a minimum of links Links take people where you want them to go. You can link to things like: Your bio Product pages at your website Free articles or blog posts A report from which you’re quoting Any other website that includes information that’s too long or in-depth to include… Read More

Press Release Tip 72 Use quality links that readers find useful Use links in your release to direct your audiences to content that will help them. Examples include: Product purchase pages. Backgrounders and FAQs for journalists and analysts. How-to information such as a link to a video that demonstrates how to use your product. A… Read More

Press Release Tip 73 Use a link in the call to action Don’t miss the opportunity to tell people exactly what you want them to do, and then provide the link that helps them do it.  This is known as the “call to action” and it doesn’t necessarily have to be at the bottom of… Read More

Press Release Tip 74 Use a combination of anchor text links and navigational links USA Today Staff Directory is an example of an anchor text link. Use anchor text: When linking to your website from the name of your company. When linking deep into your website to avoid a very long link. When quoting from… Read More

Press Release Tip 75 Use keywords in anchor text links When you include links in a press release you’re emailing to the media or to a release that will be posted to your website, don’t miss the opportunity to use keywords in your anchor text links. I see some links that say “click here” or… Read More

Press Release Tip 76 How to type a “no follow” link Inbound links to your website from other quality sites are part of the criteria Google uses to determine the quality of your site and where it should appear in search results.   A “no follow” link tells the search engines not to “endorse” the website… Read More

Press Release Tip 77 Double-check all links Nothing is more embarrassing than publishing a press release online, or sending it to a media outlet, and realizing that one of the links in your release has a typo.  If you’ve uploaded your release to one of the free press release distribution services, you may be out… Read More