Many professional speakers who charge a fee for their programs are giving far fewer presentations than they gave a few years ago because corporations, nonprofits and government agencies have cut travel and training budgets. One way for speakers to rebound is to tweak their topic for the college market. James Malinchak, “King of the College Speaking Circuit,” says… Read More
Facebook’s Royal Mess
The Publicity Hound’s Tips of the Week Issue #499 April 6, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Facebook’s Royal Mess 2. Colleges Need Speakers on 17 Topics 3. In-flight Magaziness Pitching Tips 4. Vote for the Best Success Story 5. Promoting McAllen, Texas… Read More
What’s the best way to promote an online parenting class?
Kathy Slattengren of Kenmore, WA writes: “I have an online parenting class. It’s $99 for three months of instruction, and parents can take the course at their own pace. You can learn more about it here. “For $139, students take the same course, starting April 19, and get email reminders and a weekly conference call… Read More
Free contact info, pitching tips for 9 TV producers
If you’re hoping to get your product, service, cause or issue onto one of the big TV programs or news shows, whom do you contact? A producer? Or a guest book booker? Or someone with a title you’ve never heard of? Help is on the way. Cision, the company that sells media databases, has a… Read More
Magazine turns typo in an ad into a contest
Here’s a great example of how to generate publicity from an embarrassing mistake. When the editors of Texas Dogs & Cats magazine discovered a typo in a paid ad in the April issue, they invited readers to find the typo. Everyone who emails the editor with the correct answer gets a coupon for $5 off an order of $10… Read More
Questions to ask press release writing services
If you hate writing press releases and you’d rather hire someone to write one for you, you need to know exactly what the fee includes. Michelle M. Wicmandy interviewed me for an article on online press releases in the May 2010 issue of Website magazine. I gave her this list of questions you should ask… Read More
Tips for updating your LinkedIn profile
By Joan Stewart Too many of us build out our LinkedIn profile, and then once we see the blue bar that says “100% profile completeness,” we forget to return to it periodically for updates. An article by Elaine Varelas at Boston.com offers several tips that are especially pertinent to anyone who has lost their job,… Read More
What’s New in In-flight Magazines
The Publicity Hound’s Tips of the Week Issue #498 March 30, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. What’s New in In-flight Magazines 2. $500 for Best Publicity Success Story 3. 7 Ways to Promote Yourself on Radio/TV 4. Be My Guest at Mobile… Read More
75 sample press releases available in free ebook
If it’s time to write a press release, and you don’t know where to start, it’s sometimes easier if you have a few good sample press releases to eyeball before you start typing. You’ll find 35 industry-specific releases and 40 occasion-specific releases in the ebook The Big Press Release Book. Mickie Kennedy of eReleases.com, a… Read More
How Einstein Bros. Bagels exploded its Facebook fan base
If you couldn’t access the article I mentioned in Tuesday’s newsletter about how Einstein Bros. Bagels is using its Facebook Fan page, it’s because Ragan Communications moved the article to its paid membership site after 48 hours. I begged them to keep it in the public area of their site, and they agreed. The article… Read More