By Joan Stewart If you still aren’t on Facebook because you’re late to the party, recent traffic statistics should convince you to hop onboard NOW. A chart at social media strategist Sally Falkow’s blog shows that Facebook’s traffic is almost dead even with traffic from Google. Facebook now has more than 400 million users worldwide, up… Read More
Frustrated authors, speakers: Canfield has sage advice
If you’re a frustrated author who has been trying to think of an idea for a book, finish a book already under way, or boost sluggish sales of a book that’s been on the shelves for several months, Jack Canfield has some sage advice for you. And who better than Jack to give it? He… Read More
Food Freebies Soothe Tax Bite
The Publicity Hound’s Tips of the Week Issue #501 April 20, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Food Freebies Soothe Tax Bite 2. PublicityHound.mobi 3. How to Use Surveys 4. Teleseminars This Week 5. Promoting Online Parenting Classes 6. Help This Hound 7.… Read More
Harpist needs computer tips to save time—and her hands
Anne Roos of South Lake Tahoe, CA, writes: “I am really struggling with time management. I’m a professional musician and a published author, working on two upcoming CDs, live performances, and an upcoming book.” “I am also very physically active, taking classes in the martial arts. These activities all involve practice/rehearsal and being offline… Read More
How to get a recommendation from someone not on LinkedIn
When Scott Allen was my guest during the teleseminar “How to Use LinkedIn to Promote Anything—Ethically and Powerfully,” he urged LinkedIn users to collect as many recommendations as possible. That’s one of the very best ways to flaunt your expertise and really stand out from your competitors. But what if the person who you ask for a recommendation… Read More
Columnist needs ideas on ethnic minorities & updating job skills
Here’s a chance for publicists to generate some super publicity for their clients who are experts in workplace issues. Mildred Culp, who writes the syndicated column called WorkWise, which appears in newspapers from The Miami Heralds to The Modesto (CA) Bee, needs sources in two areas: Ethnic Minorities She wants pitches by or about ethnic… Read More
No time for social media, but lots of time to waste on email
One of our customers who bought and took Social Media Rx, our social media assessment, told me this morning how frustrated she is that she doesn’t have enough time to spend on social media. I suggested that she set aside a block of time twice a day, say as soon as she starts work in… Read More
Celebrating 500: A New Look
The Publicity Hound’s Tips of the Week Issue #500 April 13, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Celebrating 500: A New Look 2. And the Winner is… 3. Mobile Marketing: Panning for Gold 4. Teleseminars This Week 5. Help This Hound 6. Hound… Read More
Prepare for the mobile gold rush with your new mobile site
In the last several issues of my newsletter, I’ve been writing about the gold rush that’s about to occur in the world of mobile marketing. Imagine you’re in San Francisco in 1848, but you’re the only one with a gold-sifting pan. That’s what mobile marketing is like right now. It IS a little like the… Read More
In-flight magazine editors and readers love these 7 topics
You won’t find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet. Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, and then settle in for an hour or two of reading. If your target market includes business… Read More